When it comes to influential positions in the entertainment industry, minorities and women are represented at rates far below what would be expected given their percentage of the general population, according to a new study done at UCLA’s Ralph J. Bunche Center for African American Studies.
In fact, the report shows, the proportion of female and minority actors, writers, directors and producers in films and TV ranges from just one-twelfth to one-half of their actual population percentage. (more…)
LAS VEGAS — Today at the annual Consumer Electronics Show (CES) in Las Vegas, Yahoo! Inc. unveiled new products and media sites across smartphones, tablets and the web, as well as a new suite of advertising technology to help advertisers, publishers and partners get more return from their online advertising campaigns.
In a keynote address, Yahoo CEO Marissa Mayer discussed the company’s vision to make the world’s daily habits inspiring and entertaining. Yahoo executives were joined onstage by Yahoo’s new Global Anchor Katie Couric; Yahoo Tech vice president of editorial David Pogue; celebrity talent including SNL‘s Cecily Strong and Keenan Thompson; as well as John Legend, Grammy-Award-winning artist and a member of Yahoo’s 2013 On the Road tour. (more…)
Integration of vCE Provides Be On With Holistic View of Digital Campaign Performance
London, UK, September 17, 2013 – comScore, Inc., a global leader in digital measurement and analytics, today announced that branded entertainment platform Be On, a division of AOL Networks, has selected comScore validated Campaign Essentials (vCE) as its global campaign performance measurement platform. comScore vCE is a holistic ad and audience delivery validation solution that provides valuable campaign insights, such as audience verification, brand safety and ad viewability, whilst also offering in-flight campaign reporting and daily alerting for effective campaign management.
“We are delighted that Be On has selected comScore vCE as its digital campaign analytics platform, and look forward to working together to validate and optimise campaign performance on a global scale,” said Scott Joslin, VP International Advertising Effectiveness at comScore. “Our experience is based on analysing thousands of campaigns globally, and we are committed to providing our clients with the most advanced advertising solutions to deliver the campaign insights needed to maximise the value of their digital investments.” (more…)
Today’s consumers switch between media forms so often – from TV to laptops to smart phones – that capturing their attention with advertising has gone, as one CEO explained, from shooting fish in a barrel to shooting minnows. (more…)
New interactive TV ad format captivates consumers beyond the 30-second spot.
REDMOND, Wash. — Jan. 7, 2013 — Microsoft Corp. today announced the double-digit engagement results of the first NUads experience, interactive polling, which it rolled out earlier in the fall of 2012 on Xbox LIVE in the United States, Canada and the United Kingdom.
The first wave of NUads was provided by a lineup of top advertisers, including SUBWAY® Restaurants and Toyota, which on average saw the following results with their ads on Xbox LIVE: (more…)
Not only is TV not endangered, but it also has a unifying social impact on the nuclear family across the country. This is the main conclusion of a cross-Canada study—Are the Kids All Right?—on the television viewing habits of families with at least one child aged between 9 and 12 years. The study was conducted by a team of researchers led by André H. Caron, professor of communications at the Université de Montréal and Director of the Centre for Youth and Media Studies (CYMS).
“Young Canadians today live in a different world than that experienced by previous generations. In this context, many well-placed observers have predicted the impending death of television,” says Dr. Caron. “We wanted to test the veracity of this statement, so we set out to meet 80 different families (over 200 participants) to determine the current place of the small screen that has shaped so many childhoods since its creation.” (more…)
A long campaign season with genuine gaffes and alleged misstatements began its culmination with the first presidential debate. Like many citizens, linguist Geoff Pullum, a visiting professor at Brown, was watching.
Grammarian Geoff Pullum is the Gerard Visiting Professor of Cognitive, Linguistic and Psychological Sciences at Brown University and professor of general linguistics at the University of Edinburgh. He is also a frequent blogger on language and politics on Language Log and Lingua Franca.
In a conversation with David Orenstein, he cited several specious analyses of word choice and syntax that have been used unfairly against candidates. The often ill-informed critiques stand in stark contrast to the way people are typically inclined to overcome the misstatements of others as they extract understanding from clumsy speech. Pullum will be listening closely to the presidential and vice presidential debates. (more…)
Digital Advertising and Social Media Play Prominent Roles in Political Campaigns, Delivering Amplified Exposure and Facilitating Online Fundraising
RESTON, VA, April 30, 2012 – comScore, Inc., a leader in measuring the digital world, today released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, the report examines key trends shaping the current election cycle in areas such as social media, digital advertising, and paid search. To download a complimentary copy of the report, please visit: https://www.comscore.com/DigitalPolitico.
“Digital media has emerged over the past few election cycles as a formidable platform for political campaigns, providing the ability to efficiently target campaign messages and reach key voting constituencies at a fraction of the cost of traditional media,” said Andrew Lipsman, VP of Industry Analysis at comScore. “Political blogs, online advertising and online fundraising have helped shape the past few elections, but 2012 will almost certainly be remembered as the ‘social media election’ given how central Facebook and Twitter have become to the current digital battleground.” (more…)
