Tag Archives: consumers

Software Piracy Costs Billions in Time, Money for Consumers and Businesses

New Microsoft-commissioned study also highlights dangers for those that use counterfeit software.

REDMOND, Wash. — Although some computer users may actively seek pirated software in hopes of saving money, the chances of infection by unexpected malware are one in three for consumers and three in 10 for businesses, according to a new study commissioned by Microsoft Corp. and conducted by IDC. As a result of these infections, the research shows that consumers will spend 1.5 billion hours and US$22 billion identifying, repairing and recovering from the impact of malware, while global enterprises will spend US$114 billion to deal with the impact of a malware-induced cyberattack.

The global study analyzed 270 websites and peer-to-peer networks, 108 software downloads, and 155 CDs or DVDs, and it interviewed 2,077 consumers and 258 IT managers or chief information officers in Brazil, China, Germany, India, Mexico, Poland, Russia, Thailand, the United Kingdom and the United States. Researchers found that of counterfeit software that does not come with the computer, 45 percent comes from the Internet, and 78 percent of this software downloaded from websites or peer-to-peer networks included some type of spyware, while 36 percent contained Trojans and adware. (more…)

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Buying ad time just got easier

Today’s consumers switch between media forms so often – from TV to laptops to smart phones – that capturing their attention with advertising has gone, as one CEO explained, from shooting fish in a barrel to shooting minnows. (more…)

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IBM Survey Reveals New Type of Energy Concern: Lack of Consumer Understanding

*Behavioral economics a key factor to realizing the benefits of smarter energy*

ARMONK, N.Y., – 25 Aug 2011: IBM today unveiled findings from its “2011 IBM Global Utility Consumer Survey,” which revealed that many consumers around the globe do not understand the basic unit of electricity pricing and other energy concepts used by energy providers. The company also identified a list of crucial behavioral patterns that have the potential to impact how providers communicate and drive motivation amongst consumers.

IBM surveyed more than 10,000 people across 15 countries to explore the wants and needs of energy consumers worldwide. The findings expose a major gap between what consumers currently know and what they need to know to reduce energy consumption and benefit from smarter energy initiatives. Over 30 percent of those polled, for example, have never heard of the term “dollar per kwh” or the equivalent currency, and more than 60 percent are unaware of smart grids or smart meters. (more…)

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Cyber Monday Hangover: U.S. Online Spending Growth Softens After Strong Early Week Performance

*Holiday E-Commerce Spending Growth Slows to 9 Percent for Most Recent Week*

RESTON, VA, December 5, 2010 – comScore, a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 33 days of the November – December 2010 holiday season. For the holiday season-to-date, $16.8 billion has been spent online, marking a 12-percent increase versus the corresponding days last year. The most recent week saw four individual days eclipse $800 million in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.028 billion. Tuesday, November 30 reached $911 million, making it the third heaviest online spending day on record, while Wednesday ($868 million) and Thursday ($850 million) also reached high levels, although growth rates for the season subsided in the latter half of the week. (more…)

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