Tag Archives: marketing science

Buying ad time just got easier

By Guest PostFebruary 28, 2013Technologyadvertising, buy ads, buying ad time, ceo, chen lin, consumers, emory university, fast moving minnows, forms of media, internet, laptop, marketing science, Media, media consumption habits, media multiplexing, michigan state university, most accurate model, print publications, sandy jap, smart phones, sriram venkataraman, surfing the web, tv

Today’s consumers switch between media forms so often – from TV to laptops to smart phones – that capturing their attention with advertising has gone, as one CEO explained, from shooting fish in a barrel to shooting minnows. (more…)

Online ads can get too close for comfort says new study

By Guest PostJune 16, 2010Technologyavi goldfarb, catherine tucker, google adsense, marketing science, MIT, pop-up graphics, rotman school of management, sloan school of business, university of toronto, web advertising

Trying to have an impact in the brave new world of web advertising?

You could match an ad to a web page’s content – such as putting a car ad on an auto consumer website. Or, you could make it stand out with eye-catching pop-up graphics and video.

(more…)