Tag Archives: catherine tucker

‘Online Ads Circumvent Offline Ad Bans’

By Guest PostJune 1, 2011Technologyadvertise, advertising restrictions on alcohol, alcoholic beverage, avi goldfarb, billboard, catherine tucker, gambling, goldfarb, information, online advertising, prescription drugs, tobacco, university of toronto

*Consumers have access to more than one advertising medium today*

Not allowed to advertise your booze or smokes on a billboard? That’s okay. Research shows online advertising works especially well in places with government ad bans.

“If you want to regulate the offline world, you have to remember that people have access online too and you have to think about how that online world is going to mitigate the effects of your regulation,” said Avi Goldfarb, a marketing professor at the University of Toronto’s Rotman School of Management who co-wrote a study on the topic with Catherine Tucker of MIT’s Sloan School of Management. (more…)

Online ads can get too close for comfort says new study

By Guest PostJune 16, 2010Technologyavi goldfarb, catherine tucker, google adsense, marketing science, MIT, pop-up graphics, rotman school of management, sloan school of business, university of toronto, web advertising

Trying to have an impact in the brave new world of web advertising?

You could match an ad to a web page’s content – such as putting a car ad on an auto consumer website. Or, you could make it stand out with eye-catching pop-up graphics and video.

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