Study: People Pay More Attention to the Upper Half of Field of Vision
A new study from North Carolina State University and the University of Toronto finds that people pay more attention to the upper half of their field of vision – a finding which could have ramifications for everything from traffic signs to software interface design.
“Specifically, we tested people’s ability to quickly identify a target amidst visual clutter,” says Dr. Jing Feng, an assistant professor of psychology at NC State and lead author of a paper on the work. “Basically, we wanted to see where people concentrate their attention at first glance.” (more…)