TORONTO, ON — While print media continue to suffer at the hands of their online counterparts, new research from the University of Toronto Scarborough finds that print magazines with companion websites are able to attract more advertising dollars.
“Targeting is as important as ever,” says Ambarish Chandra, Assistant Professor at UTSC’s Department of Management. In a study of magazines in Germany, Prof. Chandra and Prof. Ulrich Kaiser of the University of Zurich found that magazines offering targeted advertising both in print and on the web can charge more from advertisers. (more…)
More Than Half of Physicians Show Interest in Using Mobile Devices and Tablets at Work
RESTON, VA, December 3, 2012 – comScore, Inc., a leader in measuring the digital world, today released new findings from a study based on data generated by the comScore/Symphony Health Care Professional (HCP) Measurement Solutions offering, which provides insight into the actual online behavior of physicians with regard to health-related categories, and the Physician Mobile Survey, a survey of physicians’ attitudes toward mobile devices and tablets in the workplace. Based on a longitudinal study of a permission-based panel of 1,000 U.S. physicians, the study showed that HCP Content websites such as Medscape.com, which provide content or services catering specifically to physicians, reached the highest percentage of physicians (81 percent) in comparison to other types of health sites. However, Electronic Medical Records sites such as Allscripts.com showed higher engagement as physicians have begun to use these sites to replace paper record-keeping. The study also revealed that although computers are still the most often used device to go online at work by physicians, more than half of physicians expressed interest in using mobile phones and tablets in the workplace. (more…)
Like cleaning the lenses of a foggy pair of glasses, scientists are now able to use a technique developed by UCLA researchers and their European colleagues to produce three-dimensional images of breast tissue that are two to three times sharper than those made using current CT scanners at hospitals. The technique also uses a lower dose of X-ray radiation than a mammogram.
These higher-quality images could allow breast tumors to be detected earlier and with much greater accuracy. One in eight women in the United States will be diagnosed with breast cancer during her lifetime.
The research is published the week of Oct. 22 in the early edition of the journal Proceedings of the National Academy of Sciences. (more…)
Xbox Music is Microsoft’s brand new all-in-one music service that enables users to listen to music how, when, where and on what device they want. It is included in a rolling update to Xbox LIVE that starts Tuesday and will be expanded when Windows 8 launches.
REDMOND, Wash. — Oct. 14, 2012 — If music makes the people come together, as Madonna says, the new Xbox Music gives people all the music they love, every way they want it.
Xbox Music, Microsoft’s new all-in-one music service, specially designed to let users listen to music in exactly the way they want, begins rolling out to millions of people around the world Oct. 16 on the Xbox 360, then to the masses with Windows 8 on Oct. 26. (more…)
17 National Brand Advertisers Delivered More than 1 Billion Impressions in the Quarter
comScore Presents Complimentary Webinar on the State of Online Advertising in Brazil
São Paulo, May 15, 2012 – comScore, Inc., a leader in measuring the digital world, today released the latest insights on the display advertising market in Brazil from its comScore Ad Metrix service, which showed that 190.5 billion display ads were delivered to Brazil’s Internet population during the first quarter of 2012. Dafiti.com.br and Netshoes.com.br ranked as the top display advertisers in March 2012 with each delivering upwards of 2 billion impressions. (more…)
*Study Looks at Unique Characteristics of America’s Younger Consumers and Their Responses to Advertising across Platforms*
RESTON, VA, January 24, 2012 – comScore, Inc., a leader in measuring the digital world, today released the report Next-Generation Strategies for Advertising to Millennials, highlighting the results from a recent comScore study that identifies the unique characteristics of the Millennial generation, commonly defined as persons born between 1981 and 2000. The study examined Millennials’ responses to different types of advertising, including TV and digital, compared to older generations, and how marketers can most effectively target this large and important segment. To download a complimentary copy of the report, please visit: https://www.comscore.com/Millennials. The study results will also be presented via a live webinar through the Advertising Research Foundation on January 31st. (more…)
