Tag Archives: john mangano

New Study on Physician Online Behaviors Shows Health Care Professional Sites Reach 4 out of 5 Physicians, While Electronic Medical Records Show Highest Engagement

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More Than Half of Physicians Show Interest in Using Mobile Devices and Tablets at Work

RESTON, VA, December 3, 2012 – comScore, Inc., a leader in measuring the digital world, today released new findings from a study based on data generated by the comScore/Symphony Health Care Professional (HCP) Measurement Solutions offering, which provides insight into the actual online behavior of physicians with regard to health-related categories, and the Physician Mobile Survey, a survey of physicians’ attitudes toward mobile devices and tablets in the workplace. Based on a longitudinal study of a permission-based panel of 1,000 U.S. physicians, the study showed that HCP Content websites such as Medscape.com, which provide content or services catering specifically to physicians, reached the highest percentage of physicians (81 percent) in comparison to other types of health sites. However, Electronic Medical Records sites such as Allscripts.com showed higher engagement as physicians have begun to use these sites to replace paper record-keeping. The study also revealed that although computers are still the most often used device to go online at work by physicians, more than half of physicians expressed interest in using mobile phones and tablets in the workplace. (more…)

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Public Health Sites Rank Among the Most Visited U.S. Federal Government Sites

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NIH.gov Leads as Top Site in the Government Category Attracting More than 10 Million Visitors in September

Nearly 18% of All Clicks from Flu Searches in September Drive Traffic to CDC.gov

RESTON, VA, November 1, 2011 – comScore, Inc., a leader in measuring the digital world, today released a study of audience visitation to public health sites in the U.S. The study found that health-focused sites represented 3 out of the top 10 federal Government sites in September, indicating a high level of public interest in health information. NIH.gov, the flagship property of the National Institutes of Health, drew 10.6 million Americans in September 2011, making it the most popular site in the Government category. (more…)

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Physicians Most Likely to Reach Health-Related Content through Natural Search and Direct Navigation

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*comScore Releases Second in a Series of Reports on Physicians’ Online Behaviors from its comScore/ImpactRx Physician Behavioral Measurement™ Solution* 

RESTON, VA and MT. LAUREL, NJ, March 2, 2011 – comScore, Inc., a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today released the second in a series of public reports from the comScore/ImpactRx Physician Behavioral Measurement™ Solution, the only opt-in digital measurement solution that ties actual physicians’ online behavior to their prescription writing activities – all using an anonymized methodology. The report found that across all health-related categories, the majority of physicians’ visits were driven primarily by direct, non-referred access and natural search, pointing to the importance of building brand awareness and effective SEO strategies in order to reach physicians online. 

“Reaching physicians online is critically important for the health industry,” said John Mangano, comScore vice president of health marketing solutions. “By observing physicians’ actual online behaviors, we are able to understand the inherent differences in how physicians research health content compared to patients. This unique insight into physicians’ browsing preferences represents vital information for any marketer looking to communicate with physicians.”  (more…)

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