Tag Archives: physicians

New Study on Physician Online Behaviors Shows Health Care Professional Sites Reach 4 out of 5 Physicians, While Electronic Medical Records Show Highest Engagement

More Than Half of Physicians Show Interest in Using Mobile Devices and Tablets at Work

RESTON, VA, December 3, 2012 – comScore, Inc., a leader in measuring the digital world, today released new findings from a study based on data generated by the comScore/Symphony Health Care Professional (HCP) Measurement Solutions offering, which provides insight into the actual online behavior of physicians with regard to health-related categories, and the Physician Mobile Survey, a survey of physicians’ attitudes toward mobile devices and tablets in the workplace. Based on a longitudinal study of a permission-based panel of 1,000 U.S. physicians, the study showed that HCP Content websites such as Medscape.com, which provide content or services catering specifically to physicians, reached the highest percentage of physicians (81 percent) in comparison to other types of health sites. However, Electronic Medical Records sites such as Allscripts.com showed higher engagement as physicians have begun to use these sites to replace paper record-keeping. The study also revealed that although computers are still the most often used device to go online at work by physicians, more than half of physicians expressed interest in using mobile phones and tablets in the workplace. (more…)

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Very Few Low-Income Moms Meet Breastfeeding Recommendations

EAST LANSING, Mich. — Less than 2 percent of low-income mothers met breastfeeding recommendations in a recent study – a drastic decline compared with a more affluent population – and a lack of support and available resources appears to play a key role.

The research findings out of Michigan State University suggest in addition to raising overall awareness of breastfeeding, especially among women of lower socioeconomic status, physicians can play a role in removing barriers that prevent new mothers from breastfeeding. (more…)

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4 out of 5 U.S. Physicians Online Visited Health Care Professional Sites in Q1 2010

*Medscape.com Ranks as Most-Visited Health-Related Destination by Physicians, Reaching More than Half of Doctors Online*  

*comScore Releases First in a Series of Reports on Physicians’ Online Behaviors from its comScore/ImpactRx Physician Behavioral Measurement™ Solution*

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