Tag Archives: Comscore

comScore MMX Ranks Top 50 U.S. Desktop Web Properties for October 2013

By Guest PostNovember 22, 2013Technologyamericans, Comscore, comscore mmx, data, debt ceiling deadline, desktop web properties, Google, local us market, Microsoft, online buying power, political news sites, Twitter, US, Yahoo

Halloween and October Festivities See Six Retail Subcategories in the Top 10
Political News Sites Continue Growth as Americans Keep Tabs on Government Shutdown

RESTON, VA, November 22, 2013 – comScore, Inc., a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for October 2013 based on data from the comScore MMX service. Several retail subcategories were among the top-gaining in October as Halloween and other festivities took place. Americans also frequented Political News sites as major stories such as the U.S. government shutdown and debt ceiling deadline made headlines. (more…)

Einer von sieben Smartphone-Besitzern in Europa tätigt Online-Einkäufe über sein Mobiltelefon

By Guest PostOctober 22, 2013Technologyanalyse der mobiltelefonnutzung, beauty, beliebteste shopping aktivitaet, Comscore, comscore mobilens, deutschland, die anzahl, eu5 smartphone besitzer, europa, frankreich, hygieneprodukte, italien, koerperpflege, mobiltelefon, online befragung, online einkaeufe, retail nutzerzuwachs, smartphone besitzern, spanien, vereinigtes koenigreich

Zugriff auf Retail Webseiten über Smartphones zum Vorjahr um 43 Prozent gestiegen

Frankfurt, 22. Oktober 2013 – comScore, Inc., eines der führenden Unternehmen in der Messung der digitalen Welt hat heute eine Analyse der Mobiltelefonnutzung in den fünf führenden europäischen Märkten (Frankreich, Deutschland, Italien, Vereinigtes Königreich und Spanien – zusammengefasst als EU5-Region) auf Basis von Daten des comScore MobiLens Service veröffentlicht. Die Studie zeigt, dass die mobile Nutzung von Retail–Webseiten im Vergleich zum Vorjahr um 43 Prozent anstieg. 20,4 Prozent der EU5-Smartphone-Besitzer nutzen Retail Apps und Sites auf Ihrem Mobiltelefon. Darüber hinaus berichtete einer von sieben Smartphone-Besitzern bereits eine Kaufhandlung über das Mobiltelefon getätigt zu haben. (more…)

Be On Selects comScore validated Campaign Essentials™ (vCE®) for Global Campaign Measurement

By Guest PostSeptember 17, 2013Technologyaol networks, aol networks international, be on selects, campaign essentials, Comscore, consumer behavior, denmark, digital investments, effective campaign management, france, Germany, grps, italy, mobile, Netherlands, norway, rene rechtman, scott joslin, spain, svp, Sweden, tv, uk, US, vce, web

Integration of vCE Provides Be On With Holistic View of Digital Campaign Performance

London, UK, September 17, 2013 – comScore, Inc., a global leader in digital measurement and analytics, today announced that branded entertainment platform Be On, a division of AOL Networks, has selected comScore validated Campaign Essentials (vCE) as its global campaign performance measurement platform. comScore vCE is a holistic ad and audience delivery validation solution that provides valuable campaign insights, such as audience verification, brand safety and ad viewability, whilst also offering in-flight campaign reporting and daily alerting for effective campaign management.

“We are delighted that Be On has selected comScore vCE as its digital campaign analytics platform, and look forward to working together to validate and optimise campaign performance on a global scale,” said Scott Joslin, VP International Advertising Effectiveness at comScore. “Our experience is based on analysing thousands of campaigns globally, and we are committed to providing our clients with the most advanced advertising solutions to deliver the campaign insights needed to maximise the value of their digital investments.” (more…)

comScore Releases April 2013 U.S. Online Video Rankings

By Guest PostMay 22, 2013Technologybrightroll platform, Comscore, Facebook, frequency, google sites, hulu, maker studios, million americans, movieclips, ndn, online video rankings, US, us internet, us population, vevo, video ads, warner music, Yahoo, YouTube, zefr

Video Ad Views Reach Another All-Time High at 13.2 Billion in April

RESTON, VA, May 22, 2013 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in April with 154.6 million unique viewers, followed by Facebook with 627 million, VEVO with 52.9 million, NDN with 45.3 million, and Yahoo! Sites with 45.1 million. Nearly 39 billion video content views occurred during the month, with Google Sites generating the highest number at 13.0 billion and Facebook reaching an all-time high once again with 740.8 million. Google Sites had the highest average engagement among the top ten properties. (more…)

comScore Releases ‘2013 Europe Digital Future in Focus’ Report

By Guest PostMarch 21, 2013Technology2013, abc news network, bbc, Comscore, dailymotion, digital investments, eu5, europe digital future, european consumers, european countries, european market, Facebook, focus, Germany, Google, hpmg news, mobile, oem, online video, online video audience, paul goode, release, report, russia, search, vce charter study, vevo, web usage, Yahoo, YouTube

Russia Has Europe’s Largest Internet Audience, Whilst Turkey Counts the Youngest Users

Highest Penetration in Europe: 2 in 3 Dutch Internet Users Visited Banking Sites

London, UK, 21st March 2013 – comScore, Inc., a global leader in digital measurement and analytics, today released the 2013 Europe Digital Future in Focus report. The report provides a comprehensive overview of the European market and identifies the prevailing trends in web usage, online video, mobile and search. There is also a special scorecard section, which shows the top sites for all 18 European countries measured by comScore as well as an overview of top news, retail and online banking sites per market.

“European consumers are more digitally-engaged than ever before and their usage of mobile, internet-enabled devices is re-defining the media landscape,” said Paul Goode, Chief Advisor Industry Relations for comScore in Europe. “Advertisers, agencies and media owners need to understand the rising number of multi-platform consumers and the more complex digital ecosystem that has developed over the past years. Insights about key trends and underlying drivers enable clients to manage their digital investments effectively.” (more…)

comScore Releases the “2013 Future in Focus – Digitales Deutschland” Report

By Guest PostMarch 14, 2013Technologyaccess, Comscore, consumer behaviour, digitales deutschland, future in focus, german mobile users, german smartphone users, Germany, internet, laptop, pc, spil games

One in Five iPhone Users Made a Purchase With Their Smartphone in December 2012

Frankfurt, Germany, March 14, 2013 – comScore, Inc., a global leader in digital measurement and analytics, today released the “2013 Future in Focus – Digitales Deutschland” report on the latest digital trends in Germany. The report is written in German and outlines prevailing trends in digital behaviour, mobile, online video, search, online advertising, including a special review of social, retail and women on the web.

To view the full press release in German and to download a complimentary copy of the “2013 Future in Focus – Digitales Deutschland” report, please visit: https://www.comscore.com/ger/Insights/Press_Releases/2013/3/Future_in_Focus_Digitales_Deutschland (more…)

comScore Reports January 2013 U.S. Smartphone Subscriber Market Share

By Guest PostMarch 6, 2013Technologyandroid, apple, blackberry, Comscore, data, Google, htc, iPhone, lg, Microsoft, mobile, mobile phone usage, mobilens data, rankings, rim, Samsung, smartphone, symbian

Big Jump in January Smartphone Adoption Driven Largely by Apple

RESTON, VA, March 6, 2013 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending January 2013. Apple ranked as the top smartphone manufacturer with 37.8 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.3 percent platform market share.

Smartphone OEM Market Share

129.4 million people in the U.S. owned smartphones (55 percent mobile market penetration) during the three months ending in January, up 7 percent since October. Apple ranked as the top OEM with 37.8 percent of U.S. smartphone subscribers (up 3.5 percentage points from October). Samsung ranked second with 21.4 percent market share (up 1.9 percentage points), followed by HTC with 9.7 percent share, Motorola with 8.6 percent and LG with 7 percent (up 0.3 percentage points). (more…)

comScore Releases the “2013 Mobile Future in Focus” Report

By Guest PostFebruary 25, 2013Technology2013 mobile future, 4g, android os, apple, canada, Comscore, focus, france, Germany, Google, ios, iphones, italy, Japan, lte technology, mark donovan, mobile networks, new digital world, oems, platforms, release, report, Samsung, spain, tablets, united kingdom, us consumers, Wi-Fi

Report Features Insights on Key Mobile Trends from 2012 and What They Mean for the Year Ahead

RESTON, VA, February 25, 2013– comScore, Inc., a global leader in digital measurement and analytics, today released the 2013 Mobile Future in Focus report. This annual report examines the U.S. mobile and connected device landscape in 2012, highlighting trends that have shaped mobile media consumption and shifted market dynamics across mobile networks, platforms, and OEMs. The report also includes key mobile market insights from the United Kingdom, France, Germany, Spain, Italy, Canada, and Japan.

“2013 was a watershed year for mobile, with smartphones surpassing 50 percent penetration and tablets continuing to gain traction,” said Mark Donovan, comScore SVP for Mobile. “As consumers incorporate these devices into their daily diet of digital media consumption, marketers and media companies are challenged to confront this emerging multi-platform paradigm. Having a clear view of today’s digital landscape – and particularly the rapidly expanding usage of mobile devices – will be critical to success in the year ahead.” (more…)