Tag Archives: european market

comScore Releases ‘2013 Europe Digital Future in Focus’ Report

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Russia Has Europe’s Largest Internet Audience, Whilst Turkey Counts the Youngest Users

Highest Penetration in Europe: 2 in 3 Dutch Internet Users Visited Banking Sites

London, UK, 21st March 2013 – comScore, Inc., a global leader in digital measurement and analytics, today released the 2013 Europe Digital Future in Focus report. The report provides a comprehensive overview of the European market and identifies the prevailing trends in web usage, online video, mobile and search. There is also a special scorecard section, which shows the top sites for all 18 European countries measured by comScore as well as an overview of top news, retail and online banking sites per market.

“European consumers are more digitally-engaged than ever before and their usage of mobile, internet-enabled devices is re-defining the media landscape,” said Paul Goode, Chief Advisor Industry Relations for comScore in Europe. “Advertisers, agencies and media owners need to understand the rising number of multi-platform consumers and the more complex digital ecosystem that has developed over the past years. Insights about key trends and underlying drivers enable clients to manage their digital investments effectively.” (more…)

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Microsoft and EINS Sign Android Patent Agreement

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Agreement covers EINS Cat tablets running the Android platform.

REDMOND, Wash. — Dec. 11, 2012 — Microsoft Corp. and EINS SE signed a patent licensing agreement that provides broad coverage under Microsoft’s patent portfolio for EINS devices running the Android platform. EINS manufactures Android tablets under the Cat brand in Germany. While the contents of the agreement have not been disclosed, the parties indicate that Microsoft will receive royalties from EINS SE.

“This agreement with EINS is an important development that reinforces the success of our licensing program in the European market, particularly in Germany,” said Horacio Gutierrez, corporate vice president and deputy general counsel of the Intellectual Property Group at Microsoft. “In the past year, Microsoft has been able to demonstrate the strength of our German patent portfolio and its relevance to Android devices. We’re hopeful this license with EINS leads to additional licenses with European companies.” (more…)

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QR Code Usage among European Smartphone Owners Doubles Over Past Year

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Germans are Most Avid Users of QR Codes, while Spain Ranks as Fastest Growing Market

London, UK, 19 September 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile commerce and QR code usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using data from the comScore MobiLens service. The study showed that European smartphone users scanning QR codes via their devices grew by 96 percent in the past year to 17.4 million users for the three month average period ending July 2012. Nearly 3 in every 4 QR code scans resulted in users receiving product information, making this the most popular type of result across Europe. Germany ranked first for usage of QR codes with 18.6 percent of smartphone users making use of the service, several percentage points higher than its European counterparts. (more…)

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comScore Launches AdEffx™ Campaign Essentials in Europe

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New Online Interface Enables Daily Audience Measurement for Digital Campaigns; Includes Traditional Post-Buy Metrics Such as Reach/Frequency and GRPs

London, UK, April 5, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the European launch of comScore AdEffx™ Campaign Essentials, a powerful new audience measurement tool. The new online dashboard features several highly sought after features for digital media planning and optimisation, including daily measurement of campaign demographics, and the availability of traditional post-buy metrics, such as Reach / Frequency and GRPs. (more…)

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