Tag Archives: web usage

comScore Releases ‘2013 Europe Digital Future in Focus’ Report

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Russia Has Europe’s Largest Internet Audience, Whilst Turkey Counts the Youngest Users

Highest Penetration in Europe: 2 in 3 Dutch Internet Users Visited Banking Sites

London, UK, 21st March 2013 – comScore, Inc., a global leader in digital measurement and analytics, today released the 2013 Europe Digital Future in Focus report. The report provides a comprehensive overview of the European market and identifies the prevailing trends in web usage, online video, mobile and search. There is also a special scorecard section, which shows the top sites for all 18 European countries measured by comScore as well as an overview of top news, retail and online banking sites per market.

“European consumers are more digitally-engaged than ever before and their usage of mobile, internet-enabled devices is re-defining the media landscape,” said Paul Goode, Chief Advisor Industry Relations for comScore in Europe. “Advertisers, agencies and media owners need to understand the rising number of multi-platform consumers and the more complex digital ecosystem that has developed over the past years. Insights about key trends and underlying drivers enable clients to manage their digital investments effectively.” (more…)

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March Multi-Screen Madness: Smartphones and Tablets Drive 20 Percent of Web Traffic for First Round Games of NCAA Tournament

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*Sports Category Traffic Jumps 79 Percent on First Day of Tournament, with Smartphone and Tablet Growth Outpacing the Average*

RESTON, VA, March 23, 2012 – comScore, Inc., a leader in measuring the digital world, today released the results of a study of web usage related to the 2012 NCAA Tournament based on data from comScore Device Essentials™. The study, which analyzed browser-based (i.e. non-app) page views to the Sports content category, showed that consumers dramatically increased their access of Sports content across all three primary screens for web access – computer, tablet and smartphone – as they tried to stay plugged into the first 32 games of the tournament in real-time. (more…)

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comScore Announces New Initiative For No Cost Tagging of Website Server Data with Media Metrix 360 in Hong Kong and Taiwan

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*comScore’s Unified Digital Measurement Approach Continues to Gain Industry Support*

 *Yahoo! Sites Ranks as Top Internet Property in Hong Kong*

Hong Kong, October 21, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it will offer free participation in Media Metrix 360 to online publishers in Hong Kong and Taiwan. Under this new initiative any publisher can now participate in Media Metrix 360 measurement with no implementation fee for tagging their website server data, providing publishers of all sizes the ability to participate in this enhanced, unified approach to digital measurement. comScore also announced growing industry support of the comScore Media Metrix 360 measurement solution, with Discuss.com.hk and Uwants.com recently becoming the first Hong Kong-based publishers to participate in this approach. (more…)

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Social Networking Sites Reach a Higher Percentage of Women than Men Worldwide

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*comScore Releases Report, Women on the Web: How Women are Shaping the Internet*  

Reston, VA July 28, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a global report on women’s online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.  

Among its results, the report found that social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men. To download a copy of Women on the Web: How Women are Shaping the Internet, please visit: www.comscore.com/WomenOnTheWeb

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