Tag Archives: YouTube

Dynamic Impact of Online Learning on Education

Online education is now considered as one of the most dynamic paradigms of learning. It may be a new player in the academic field but it has taken center stage for the past decade.

Today, there are over 7.1 million individuals who have taken part in this innovation. Just imagine, seven million students learning while facing their computers instead of sitting in a classroom. It’s too large a number to imagine, but it’s happening in this very moment. (more…)

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Major secrets of YouTube marketing (Video)

YouTube is a video channel that has witnessed a phenomenal growth in the past decade. Also, it is expected to have a tenfold number of visitors in the next few years. There a number of video sharing and promotion sites other than YouTube such as Vimeo, Metacafe and so on. But since YouTube is directly linked to Google, it has more prominence when compared to the other video sharing sites. YouTube videos are watched by the users for all purposes. Even when a user wants to assemble a PC, he gets ample information through how-to videos that have been put up on YouTube, which helps him a lot. When this is one part of the story, the other part is that this is the reason for many marketers to opt for YouTube videos to promote their products and services. 

The latest trend is to portray some great and useful information which will educate the customers and end users, through which a particular product or service has been promoted. For example, a well-known skincare brand will create videos about interesting topics like, ways to keep your skin glowing throughout the day and so many other tips and in-turn present it in the video that “These useful information has been presented by X” where X is the brand.  (more…)

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Many plastic surgeons view social media as important tool for promoting their practice

Social media has revolutionized the way in which people and businesses interact, and it is taking on a growing role in the health care industry. A new UCLA study looking at the use of social media among plastic surgeons found that roughly half of these specialists use social media tools.

Plastic surgeons have been leaders among medical specialists in the development of interactive websites to promote their practices and educate patients, said the study’s principal investigator and senior author, Dr. Reza Jarrahy, an associate clinical professor of plastic and reconstructive surgery at Ronald Reagan UCLA Medical Center. But until now, there there had been surprisingly little information on whether and how they are using social media. (more…)

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comScore Releases April 2013 U.S. Online Video Rankings

Video Ad Views Reach Another All-Time High at 13.2 Billion in April

RESTON, VA, May 22, 2013  – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in April with 154.6 million unique viewers, followed by Facebook with 627 million, VEVO with 52.9 million, NDN with 45.3 million, and Yahoo! Sites with 45.1 million. Nearly 39 billion video content views occurred during the month, with Google Sites generating the highest number at 13.0 billion and Facebook reaching an all-time high once again with 740.8 million. Google Sites had the highest average engagement among the top ten properties. (more…)

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comScore Releases ‘2013 Europe Digital Future in Focus’ Report

Russia Has Europe’s Largest Internet Audience, Whilst Turkey Counts the Youngest Users

Highest Penetration in Europe: 2 in 3 Dutch Internet Users Visited Banking Sites

London, UK, 21st March 2013 – comScore, Inc., a global leader in digital measurement and analytics, today released the 2013 Europe Digital Future in Focus report. The report provides a comprehensive overview of the European market and identifies the prevailing trends in web usage, online video, mobile and search. There is also a special scorecard section, which shows the top sites for all 18 European countries measured by comScore as well as an overview of top news, retail and online banking sites per market.

“European consumers are more digitally-engaged than ever before and their usage of mobile, internet-enabled devices is re-defining the media landscape,” said Paul Goode, Chief Advisor Industry Relations for comScore in Europe. “Advertisers, agencies and media owners need to understand the rising number of multi-platform consumers and the more complex digital ecosystem that has developed over the past years. Insights about key trends and underlying drivers enable clients to manage their digital investments effectively.” (more…)

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Google, Dwango and FC2 Lead Japan’s Online Video Market

Music and Television Companies Top YouTube Partner Channel Rankings

Tokyo, Japan, February 21, 2013 – comScore Japan K.K., a wholly owned subsidiary of comScore, Inc., today released data from comScorecomScore Video Metrix showing that 60 million Japanese internet users watched online videos in December 2012. The top 3 video properties by viewing audience in Japan were Google Sites, Dwango, and FC2, while VEVO, Fuji Television, and Sony Music Entertainment Japan ranked as the most popular YouTube Partner Channels.

FC2 Leads Top 10 Video Properties in Average Engagement

Google Sites, driven primarily by video viewing on YouTube, ranked as the top online video content property in December 2012 with 50 million unique viewers. Dwango Co., Ltd ranked second with 29 million viewers, followed by FC2 with 22 million viewers. DMM, although lower in the rankings with 5.2 million unique viewers, showed a year-over-year increase of 713 percent, the highest growth rate among the top 10 properties. In terms of engagement (Minutes per Viewer), FC2  ranked first among the top 10 with more than 23 hours per viewer while boasting the fastest year-over-year growth of 79 percent.  (more…)

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Brazilian Online Video Audience Reaches 43 Million Unique Viewers in December 2012

Analysis of Online Video in Brazil Shows Facebook as the Fastest Growing Top 10 Online Video Destination in Past Year

Sao Paulo, Brazil, February 6, 2013 – comScore , a leader in measuring the digital world, today released an analysis on online comScorevideo activities in Brazil based on insights from its comScore Video Metrix service. The study found that Google Sites is the largest online video destination in Brazil, while Facebook is the fastest growing among the top ten. The study also showed that Brazil is the seventh largest online video market worldwide with a viewing audience of 43 million people in December.

“Online video is an important part of the internet landscape in Brazil, reaching a large number of people in an engaging context that is attractive to marketers and advertisers,” said Alejandro Fosk, comScore senior vice president for Latin America. “comScore Video Metrix supports this growing market in Latin America by providing accurate and objective insights on online video viewing behavior that publishers, advertisers and agencies can rely on to make smarter digital investments.” (more…)

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