Tag Archives: video viewing behavior

Brazilian Online Video Audience Reaches 43 Million Unique Viewers in December 2012

Analysis of Online Video in Brazil Shows Facebook as the Fastest Growing Top 10 Online Video Destination in Past Year

Sao Paulo, Brazil, February 6, 2013 – comScore , a leader in measuring the digital world, today released an analysis on online comScorevideo activities in Brazil based on insights from its comScore Video Metrix service. The study found that Google Sites is the largest online video destination in Brazil, while Facebook is the fastest growing among the top ten. The study also showed that Brazil is the seventh largest online video market worldwide with a viewing audience of 43 million people in December.

“Online video is an important part of the internet landscape in Brazil, reaching a large number of people in an engaging context that is attractive to marketers and advertisers,” said Alejandro Fosk, comScore senior vice president for Latin America. “comScore Video Metrix supports this growing market in Latin America by providing accurate and objective insights on online video viewing behavior that publishers, advertisers and agencies can rely on to make smarter digital investments.” (more…)

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7 of 10 Indian Web Users Watch Online Video in a Month

*YouTube Accounts for Nearly Half of All Videos Viewed in India*

*comScore to Host Complimentary Webinar “The Rise of Online Video in India” on March 10*

Mumbai, India, March 9, 2011 – comScore, Inc., a leader in measuring the digital world, today released its latest study on online video viewing in India based on data from its comScore Video Metrix service, which was launched in India earlier this year. The report found that 30.2 million online users in India watched online video in January 2011, representing 72 percent of the total online population. The report also found that Google Sites led the market as the top video property, driven mainly by viewership at YouTube.com. These findings and others will be presented via live webinar, The Rise of Online Video in India, on March 10. For more information and to register, please visit: https://www1.gotomeeting.com/register/162199177 (more…)

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