Analysis of Online Video in Brazil Shows Facebook as the Fastest Growing Top 10 Online Video Destination in Past Year
Sao Paulo, Brazil, February 6, 2013 – comScore , a leader in measuring the digital world, today released an analysis on online video activities in Brazil based on insights from its comScore Video Metrix service. The study found that Google Sites is the largest online video destination in Brazil, while Facebook is the fastest growing among the top ten. The study also showed that Brazil is the seventh largest online video market worldwide with a viewing audience of 43 million people in December.
“Online video is an important part of the internet landscape in Brazil, reaching a large number of people in an engaging context that is attractive to marketers and advertisers,” said Alejandro Fosk, comScore senior vice president for Latin America. “comScore Video Metrix supports this growing market in Latin America by providing accurate and objective insights on online video viewing behavior that publishers, advertisers and agencies can rely on to make smarter digital investments.” (more…)