Tag Archives: advertisers

AOL, Microsoft, Yahoo agree to streamline access to premium ad inventory for advertisers

By Guest PostSeptember 24, 2013Technologyadvertiser friendly, advertisers, aol, apis, digital advertising, kooi, Microsoft, microsoft advertising, premium ad inventory, publisher friendly, rik van der, seth demsey, tom shields, tv budgets online, Yahoo

Three leaders in digital advertising converge on technical specifications for programmatic sales, simplifying the purchasing process of premium digital ad inventory.

NEW YORK — Sept. 24, 2013 — AOL Inc., Microsoft Corp. and Yahoo on Tuesday announced that they have each committed to converge around a common set of API specifications for the premium programmatic digital advertising sales channel. The goal is to make it easier for advertisers and agencies to procure premium digital advertising by reducing the friction in discovering, ordering and paying for premium inventory. (more…)

Brazilian Online Video Audience Reaches 43 Million Unique Viewers in December 2012

By Guest PostFebruary 6, 2013Technologyadvertisers, alejandro fosk, brazil, brazilian, brazilian internet users, China, Comscore, comscore video metrix, Facebook, Google, latin america, online video activities, online video audience, online video market, publishers, russia, social networking destination, video viewing behavior, Yahoo, YouTube

Analysis of Online Video in Brazil Shows Facebook as the Fastest Growing Top 10 Online Video Destination in Past Year

Sao Paulo, Brazil, February 6, 2013 – comScore , a leader in measuring the digital world, today released an analysis on online video activities in Brazil based on insights from its comScore Video Metrix service. The study found that Google Sites is the largest online video destination in Brazil, while Facebook is the fastest growing among the top ten. The study also showed that Brazil is the seventh largest online video market worldwide with a viewing audience of 43 million people in December.

“Online video is an important part of the internet landscape in Brazil, reaching a large number of people in an engaging context that is attractive to marketers and advertisers,” said Alejandro Fosk, comScore senior vice president for Latin America. “comScore Video Metrix supports this growing market in Latin America by providing accurate and objective insights on online video viewing behavior that publishers, advertisers and agencies can rely on to make smarter digital investments.” (more…)

Why Buy a Tablet? Selection of Apps, Price and Device Brand Most Important Factors in Purchase Decision

By Guest PostAugust 6, 2012Technologyadvertisers, android, android tablet, apps, buy, Comscore, comscore mobilens, comscore tablens, consideration factors, device brand, important factors, ipad, kindle fire, mark donovan, network operators, oems, price, publishers, purchase decision, surface tablet, tablens, tablet, us tablet, why

comScore Introduces TabLens™ to Provide Insight into the U.S. Tablet Market

RESTON, VA, August 6, 2012 – comScore, Inc., a leader in measuring the digital world, today announced the launch of comScore TabLens™, its monthly syndicated service providing insights into U.S. tablet ownership and usage. Based on a 3-month rolling sample of 6,000 U.S. tablet owners, TabLens provides insight into tablet audiences, including demographics, content consumption habits and device ownership, to provide the industry with the most up-to-date look at this expanding tablet market.

“comScore is pleased to announce the availability of TabLens to bring reliable monthly reporting and metrics around tablet devices and their owners,” said Mark Donovan, comScore SVP of Mobile. “TabLens delivers the critical market insights needed by publishers, advertisers, OEMs, and network operators as they attempt to capture value in one of the fastest-growing and most profitable technology markets of all time.” (more…)

W3C Announces First Draft of Standard for Online Privacy

By Guest PostNovember 17, 2011Technologyadobe systems, advertisers, alcatel lucent, aleecia m mcdonald, apple inc, bluecava, browser vendors, content providers, deutsche telekom ag, do not track, Facebook, individual privacy, leiden university, matthias schunter, mozilla foundation, print media, privacy on the web, search engines, social networking widgets, tracking protection working group, tv commercials, w3c, web business models, web site owners

*Do Not Track Approach Balances User Preferences with Personalized Web Experiences*

CAMBRIDGE, Mass. – 17 Nov 2011: To address rising concerns about privacy on the Web, W3C has published two first drafts for standards that allow users to express preferences about online tracking:

Tracking Preference Expression (DNT), which defines mechanisms for users to express cross-site tracking preferences and for sites to indicate whether they honor these preferences.
Tracking Compliance and Scope, which defines the meaning of a “Do Not Track” preference and sets out practices for websites to comply with this preference.

These documents are the early work of a broad set of stakeholders in the W3C Tracking Protection Working Group, including browser vendors, content providers, advertisers, search engines, and experts in policy, privacy, and consumer protection. W3C invites review of these early drafts, which are starting points of work to come. W3C expects them to become standards by mid-2012. (more…)

‘Buyer Beware: Advertising May Seduce Your Brain’

By Guest PostSeptember 21, 2011Science, Technologyadvertisers, advertising, amygdala, andrew f leuchter, behavior, brain, cigarette products, cognitive responses to marketing stimuli, david schairer, decision making andemotional processing, eeg, electroencephalography, flat screen tv, george washington university, hippocampus, ian cook, levels of brain activity, logical persuasion, lp, magazines and newspapers, non rational influence, notion of neuromarketing, orbitofrontal and anterior cingulate regions, pretty woman, real world advertisements, sarah k pajot, washing machine

Are you wooed by advertising? Of course you are. After all, it’s one thing to go out and buy a new washing machine after the old one exploded, quite another to impulse-buy that 246-inch flat screen TV that just maybe, in hindsight, you didn’t really need.

Advertisers come at you in two ways. There is the just-the-facts type of ad, called “logical persuasion,” or LP (“This car gets 42 miles to the gallon”), and then there is the ad that circumvents conscious awareness, called “non-rational influence,” or NI (a pretty woman, say, draped over a car). (more…)

Introducing Livestand from Yahoo! – A Personalized Digital Newsstand for Tablets and Mobile Phones

By Guest PostFebruary 10, 2011Technologyadvertisers, android, blake irving, company, digital media, flickr, ipad, livestand, mobile phones, publishers, scalable platform, tablets, Yahoo

*Scalable Publishing Platform Will First Come to Life with Yahoo!’s Vast Digital Content Library*

SUNNYVALE, CA – February 10, 2011 – Yahoo! Inc. today announced Livestand from Yahoo!, a digital newsstand that continually offers new content to consumers, based on their interests. Launching first for tablets, Livestand from Yahoo! will enable publishers and advertisers to seamlessly distribute content across tablets and mobile phones in an experience that is elegant and personalized to the individual.

Designed to initially power Yahoo!’s vast digital content library – which includes Sports, News, Finance, Flickr, omg!, and the Yahoo! Contributor Network – Livestand from Yahoo! leverages Yahoo!’s strengths in content and personalization and re-imagines them into a new kind of experience for the rapidly growing tablet and mobile phone categories. (more…)

comScore Introduces Online Video Measurement Service in Brazil, Mexico, Argentina, Chile and Spain

By Guest PostNovember 30, 20102 commentsTechnologyadvertisers, alejandro fosk, Argentina, brazil, Chile, Comscore, comscore video metrix, Facebook, footprint, globo, Google, internet users, latin america, Mexico, publishers, spain, vevo, video properties, YouTube

*YouTube.com Makes Google Sites the Top Ranking Video Property across Latin America and Spain*

Santiago, Chile, November 30, 2010 – comScore, Inc., a leader in measuring the digital world, today announced the launch of comScore Video Metrix in Brazil, Mexico, Chile, Argentina and Spain as comScore continues to expand its video measurement footprint across the globe. comScore’s industry-leading video measurement product is now available for 16 individual markets, with additional countries becoming available in the near future. comScore will be hosting a complimentary webinar How Latin America is Shaping Online Video’s Global Growth on December 1. For more details and to register, please visit: https://www1.gotomeeting.com/register/653852337 (more…)

Malaysian Internet Usage Driven Primarily by People in Central Region

By Guest PostOctober 7, 20102 commentsTechnologyadvertisers, Comscore, geographic region-based reporting, internet usage, joe nguyen, kuala lumpur, malaysia, negeri sembilan, publishers, sabah, sarawak, Selangor, southeast asia

*comScore Expands Segmentation Capabilities in Malaysia to include Geographic Region-Based Reporting*

Kuala Lumpur, Malaysia, October 7, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of geographic region-based reporting in Malaysia, further enhancing comScore’s segmentation capabilities within the market. The new regional reporting gives advertisers, publishers and agencies increased insight into Internet usage across six regions within the country including the Central, Southern, East Coast, Northern, Sabah and Sarawak regions. (more…)