Report Features Insights on Key Mobile Trends from 2012 and What They Mean for the Year Ahead
RESTON, VA, February 25, 2013– comScore, Inc., a global leader in digital measurement and analytics, today released the 2013 Mobile Future in Focus report. This annual report examines the U.S. mobile and connected device landscape in 2012, highlighting trends that have shaped mobile media consumption and shifted market dynamics across mobile networks, platforms, and OEMs. The report also includes key mobile market insights from the United Kingdom, France, Germany, Spain, Italy, Canada, and Japan.
“2013 was a watershed year for mobile, with smartphones surpassing 50 percent penetration and tablets continuing to gain traction,” said Mark Donovan, comScore SVP for Mobile. “As consumers incorporate these devices into their daily diet of digital media consumption, marketers and media companies are challenged to confront this emerging multi-platform paradigm. Having a clear view of today’s digital landscape – and particularly the rapidly expanding usage of mobile devices – will be critical to success in the year ahead.” (more…)