14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011
*Newspapers/Magazines and Product Packaging Most Likely Source of QR Code*
*QR Code Users Most Likely to Scan Code while at Home or Store*
RESTON, VA, August 12, 2011 – comScore, Inc., a leader in measuring the digital world, today released results of a study on 
mobile QR and bar code scanning based on data from its comScore MobiLens service. A QR (“Quick Response”) code is a specific matrix bar code (or two-dimensional code) that is readable by smartphones. The study found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR or bar code on their mobile device. The study found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent). The study also analyzed the source and location of QR or bar code scanning, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging and do so while at home or in a store. (more…)