Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic
*iOS Accounts for Largest Share of U.S. Smartphone and Tablet Devices while Driving the Majority of Non-Computer Traffic*
*comScore Releases Report, “Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits”*
RESTON, VA, October 10, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report Digital 
Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The report analyzes how cross-platform consumption has created a vastly different landscape as consumers utilize a growing number of devices to consume digital content. The report also analyzes the impact these shifting consumption habits have on online visitation and engagement across the Internet. To download a complimentary copy of the report, Digital Omnivores, please visit: https://www.comScore.com/DigitalOmnivores. (more…)