mark donovan – Page 2 – Shamskm: A site to exchange knowledge and solutions

Nearly 1 in 5 Smartphone Owners Access Check-In Services Via their Mobile Device

By Guest PostMay 12, 2011Technologyandroid, apple, check in services, Comscore, comscore mobilens, facebook places, foursquare, gowalla, iPhone, mark donovan, Microsoft, mobile population, mobile social networking, palm, rim, smartphone population, smartphone user, symbian

*70 Percent of Mobile Users “Checking-In” from an Android or Apple Phone*

*Check-In Service Users Demonstrate Strong Propensity for Mobile Media Usage*

RESTON, VA, May 12, 2011 – comScore, Inc., a leader in measuring the digital world, today released the results from a study of mobile social networking check-in service users based on data from its comScore MobiLens service. The study found that 16.7 million U.S. mobile subscribers used location-based “check-in” services on their phones in March 2011, representing 7.1 percent of the entire mobile population. 12.7 million check-in users did so on a smartphone, representing 17.6 percent of the smartphone population. The study also found that check-in service users showed a high propensity for mobile media usage, including accessing retail sites and shopping guides, and displayed other characteristics of early adopters, including a stronger likelihood of owning a tablet device and accessing tech news, when compared to the average smartphone user. (more…)

Apple iOS Platform Outreaches Android by 59 Percent in U.S. When Accounting for Mobile Phones, Tablets and Other Connected Media Devices

By Guest PostApril 19, 2011Technologyandroid phones, apple ios, apple ipad, apple ipad users, apple user base, Comscore, comscore mobilens service, first public data, ipad, ipod touch, mark donovan, mobilens service, samsung galaxy tab, smartphone

*comScore Releases First Public Data on Apple iPad Users from MobiLens Service*

RESTON, VA, April 19, 2011 – comScore, Inc., a leader in measuring the digital world, today released the results of a U.S. study of Apple iPad owners, based on data from the comScore MobiLens service. The report includes comScore’s first publicly available data showing demographics and other characteristics of users of connected media devices, such as the iPad and iPod Touch. Initial research indicates that Apple’s iOS platform, which resides on iPhones, iPads and iPod Touches, has a combined platform reach of 37.9 million among all mobile phones, tablets and other such connected media devices, outreaching the Android platform by 59 percent.

“comScore is excited to announce the availability of connected device data as part of the comScore MobiLens service,” said Mark Donovan, comScore senior vice president of mobile. “This new data set enables us to not only understand the comprehensive ecosystem of mobile and connected media device users, but it also allows us insight into their detailed demographic and behavioral attributes.” (more…)

comScore Releases Inaugural Report, “The 2010 Mobile Year in Review”

By Guest PostFebruary 14, 2011Technology3g penetration, alex kozloff, commerce, Comscore, comscore 2010 mobile year in review, eu5, Europe, Germany, inaugural report, Japan, jeremy copp, mark donovan, mobile, mobile industry, nokia, smartphone adoption, technological innovations, u s

*Report Highlights 2010 Mobile Trends in U.S., Europe and Japan*

BARCELONA, SPAIN, February 14, 2011 – comScore, Inc., a leader in measuring the digital world, today released The comScore 2010 Mobile Year in Review. This inaugural report recaps key trends in the mobile landscape in 2010 throughout the U.S., Europe (EU5) and Japan. The report highlights important components of the mobile market including device trends, smartphone adoption, browser/application usage and mobile content consumption, with a look at how marketers can utilize the mobile medium in 2011.

“2010 was a game-changing year for the mobile industry,” said Mark Donovan, comScore senior vice president of mobile. “Smartphone adoption, 3G penetration and unlimited data plans drove a surge of mobile media consumption across geographies and deepened the integration of mobile devices into everyday life. And, the coming year has the potential to be even more exciting. As the mobile ecosystem continues to develop, including progress in mobile advertising and commerce, it’s clear that mobile is destined to become an increasingly important platform for digital marketers across all industries.” (more…)

Email Evolution: Web-based Email Shows Signs of Decline in the U.S. While Mobile Email Usage on the Rise

By Guest PostJanuary 20, 2011Technologyamericans, Comscore, comscore media metrix, data, demographic characteristics, digital communication, email, email behavior, internet users, mark donovan, Media, mobile devices, mobilens, period of time, smartphone era, smartphone population, social media, web based email sites

*Growing Number of Communication Channels Prompts Shift in Consumers’ Email Behavior*

RESTON, VA, January 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released results from a study on U.S. consumers’ evolving email behaviors using data from its comScore Media Metrix and MobiLens services. The study found that in November 2010, the number of visitors to web-based email sites declined 6 percent compared to the previous year, while email engagement declined at an even greater rate. During the same time period, the number of users accessing email via their mobile devices grew by 36 percent as an increasingly complex digital environment influenced consumers’ communication habits. (more…)

comScore Releases First Comparative Report on Mobile Usage in Japan, United States and Europe

By Guest PostOctober 7, 2010Technologyblogs, Comscore, Europe, european, Facebook, geographic markets, gree, Japan, mark donovan, mixi, mobage town, mobile, mobile media, mobile users, pc-based Internet usage, Social networking, Twitter, united states

*Japan Mobile Audience “Most Connected” with 3 of 4 Users Accessing Mobile Media in June

Social Networking Shows Highest Reach among U.S. Mobile Users, While Europeans Text the Most *

RESTON, VA, October 7, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on mobile usage and behaviors in Japan, the United States and Europe from its MobiLens service. The report examined multiple dimensions of mobile usage including content consumption, demographic comparisons and top social networking brands across markets to provide a comparative look at how consumers interact with mobile media across various geographic markets. (more…)

Smartphone Subscribers Now Comprise Majority of Mobile Browser and Application Users in U.S.

By Guest PostOctober 1, 2010Technologybrowser, Comscore, females, mark donovan, mobile application, mobile device, non-smartphone, smartphone, users

*Males Lead the Charge on Smartphones but Females Gaining Ground*

RESTON, VA, October 1, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on mobile application and browser usage among Smartphone subscribers based on data from its comScore MobiLens service. The study found that the number of Smartphone users accessing mobile content through browsers and applications now surpasses that of Non-smartphone users. (more…)

Tag Archives: mark donovan