Tag Archives: mark donovan

Tablets Reinvent Americans’ Relationship with Print

By Guest PostOctober 17, 2012TechnologyComscore, comscore tablens, consumption dynamics, digital world, kindle fire, magazine readership, mark donovan, mobile, newspaper audience, nook tablet, online newspaper, owner, pcs, publisher, smartphones, tablet newspaper, tablets, user

Nearly 2 in 5 Tablet Owners Read Newspapers and Magazines on Their Device in August

Kindle Fire Owners Most Likely to Consume News According to comScore TabLens

RESTON, VA, October 17, 2012 – comScore, Inc., a leader in measuring the digital world, today released a study of tablet newspaper and magazine readership based on data from its comScore TabLens service. The study found that nearly 2 in 5 U.S. tablet owners read newspapers and/or magazines on their device in August, with 1 in 10 reading publications almost daily. Analysis of readership activities across platforms revealed that Kindle Fire users displayed the strongest propensity for reading newspapers and magazines on their device.

“Tablets are fundamentally redefining how people consume news and information, with the format more conducive to reading longer form content than PCs or smartphones,” said Mark Donovan, comScore SVP of Mobile. “In the case of online newspapers, tablets are now driving 7 percent of total page views, an impressive figure considering the relative infancy of the tablet space. Publishers that understand how these devices are shifting consumption dynamics will be best positioned to leverage this platform to not only drive incremental engagement among current subscribers but also attract new readers.” (more…)

Why Buy a Tablet? Selection of Apps, Price and Device Brand Most Important Factors in Purchase Decision

By Guest PostAugust 6, 2012Technologyadvertisers, android, android tablet, apps, buy, Comscore, comscore mobilens, comscore tablens, consideration factors, device brand, important factors, ipad, kindle fire, mark donovan, network operators, oems, price, publishers, purchase decision, surface tablet, tablens, tablet, us tablet, why

comScore Introduces TabLens™ to Provide Insight into the U.S. Tablet Market

RESTON, VA, August 6, 2012 – comScore, Inc., a leader in measuring the digital world, today announced the launch of comScore TabLens™, its monthly syndicated service providing insights into U.S. tablet ownership and usage. Based on a 3-month rolling sample of 6,000 U.S. tablet owners, TabLens provides insight into tablet audiences, including demographics, content consumption habits and device ownership, to provide the industry with the most up-to-date look at this expanding tablet market.

“comScore is pleased to announce the availability of TabLens to bring reliable monthly reporting and metrics around tablet devices and their owners,” said Mark Donovan, comScore SVP of Mobile. “TabLens delivers the critical market insights needed by publishers, advertisers, OEMs, and network operators as they attempt to capture value in one of the fastest-growing and most profitable technology markets of all time.” (more…)

Majority of Tablet Users Watch Video on their Device, 1 in Every 4 Viewers Pay to Watch

By Guest PostJune 8, 2012Technologyaudiences, Comscore, comscore tablens, gender composition, mark donovan, media habits, mobile phone subscribers, monetization potential, smartphone users, tv content, us tablet market, video content

comScore Previews Findings from TabLens™, its Forthcoming Syndicated Tablet Measurement Service

RESTON, VA, June 8, 2012 – comScore, Inc., a leader in measuring the digital world, today released new insights on the U.S. tablet market from comScore TabLens™, its forthcoming monthly syndicated service providing insights into tablet ownership and usage. The report found that tablets have quickly reached a critical mass in the U.S. with 1 in every 4 smartphone owners using tablets during the three-month average period ending April 2012. The study also found that tablet users were nearly three times more likely to watch video on their device compared to smartphone users, with 1 in every 10 tablet users viewing video content almost daily on their device.

“Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home,” said Mark Donovan, comScore SVP of Mobile. “It’s not surprising to see that once consumers get their hands on their first tablet, they are using them for any number of media habits including TV viewing.” (more…)

comScore Releases the “2012 Mobile Future in Focus” Report

By Guest PostFebruary 23, 2012Technology2012 mobile future, apple ios, canada, Comscore, electronic payments, eu5, focus, france, Germany, google android, italy, Japan, lifestyle, mark donovan, mobile, mobile behaviors, mobile ecosystem dynamics, mobile industry, retail, smartphones, Social networking, spain, symbian, united kingdom, united states, us mobile users

*Report Offers Insights on the Mobile and Connected Device Landscape in 2011 and What They Mean for 2012*

RESTON, VA, February 23, 2012 – comScore, Inc., a leader in measuring the digital world, today released the 2012 Mobile Future in Focus report. This annual report examines the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media consumption in 2011. The report highlights insights primarily from mobile markets in the United States, France, Germany, Italy, Spain, United Kingdom, Japan, and Canada. (more…)

Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 Percent in the Past Year

By Guest PostOctober 20, 2011Technologyamericans, blogs, Comscore, comscore mobilens, Facebook, linkedIn, mark donovan, mobile device, mobile social media usage, smartphone, social media, social networking brands, Social networking sites, Twitter, us mobile users

*Facebook, Twitter and LinkedIn Post Mobile Growth of at Least 50 Percent*

*Majority of Mobile Social Networkers Read Posts from Brands While on Their Device*

RESTON, VA, October 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year. The study also provided new insights into how mobile users interact with social media, finding that more than half read a post from an organization, brand or event while on their mobile device. (more…)

Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic

By Guest PostOctober 10, 2011Technologyandroid os, android platform, apple ios audience, Comscore, connected devices, digital omnivores, ipads, iphones, mark donovan, mobile, mobile media user, pandora, publisher, smartphones, tablets, us digital media consumption habits, wifi

*iOS Accounts for Largest Share of U.S. Smartphone and Tablet Devices while Driving the Majority of Non-Computer Traffic*

*comScore Releases Report, “Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits”*

RESTON, VA, October 10, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The report analyzes how cross-platform consumption has created a vastly different landscape as consumers utilize a growing number of devices to consume digital content. The report also analyzes the impact these shifting consumption habits have on online visitation and engagement across the Internet. To download a complimentary copy of the report, Digital Omnivores, please visit: https://www.comScore.com/DigitalOmnivores. (more…)

14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011

By Guest PostAugust 12, 2011Technologybrand engagement, Comscore, kiosk, mark donovan, matrix bar code, mobile qr and bar code scanning, public transit, qr codes, quick response, smartphones

*Newspapers/Magazines and Product Packaging Most Likely Source of QR Code*

*QR Code Users Most Likely to Scan Code while at Home or Store*

RESTON, VA, August 12, 2011 – comScore, Inc., a leader in measuring the digital world, today released results of a study on mobile QR and bar code scanning based on data from its comScore MobiLens service. A QR (“Quick Response”) code is a specific matrix bar code (or two-dimensional code) that is readable by smartphones. The study found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR or bar code on their mobile device. The study found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent). The study also analyzed the source and location of QR or bar code scanning, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging and do so while at home or in a store. (more…)

U.S. Mobile Map Audience Grows 39 Percent in Past Year as Fixed-Internet Map Audience Softens Slightly

By Guest PostJuly 18, 2011TechnologyComscore, comscore mobilens, mark donovan, mobile map usage, mobile users, smartphone adoption, smartphones

*Smartphone Adoption Leads to Doubling of Map App Audience*

RESTON, VA, July 18, 2011 – comScore, Inc., a leader in measuring the digital world, today released results of a U.S. study of mobile map usage based on data from its comScore MobiLens service. The study found that 48 million mobile users accessed maps on their mobile device during the three month average period ending May 2011, an increase of 39 percent from the previous year, driven in large part by the increase in smartphone adoption. The study found that map usage via mobile applications was the primary access point for smartphone owners as the map app audience doubled in size over the past year. (more…)