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Why Buy a Tablet? Selection of Apps, Price and Device Brand Most Important Factors in Purchase Decision

By Guest PostAugust 6, 2012Technologyadvertisers, android, android tablet, apps, buy, Comscore, comscore mobilens, comscore tablens, consideration factors, device brand, important factors, ipad, kindle fire, mark donovan, network operators, oems, price, publishers, purchase decision, surface tablet, tablens, tablet, us tablet, why

comScore Introduces TabLens™ to Provide Insight into the U.S. Tablet Market

RESTON, VA, August 6, 2012 – comScore, Inc., a leader in measuring the digital world, today announced the launch of comScore TabLens™, its monthly syndicated service providing insights into U.S. tablet ownership and usage. Based on a 3-month rolling sample of 6,000 U.S. tablet owners, TabLens provides insight into tablet audiences, including demographics, content consumption habits and device ownership, to provide the industry with the most up-to-date look at this expanding tablet market.

“comScore is pleased to announce the availability of TabLens to bring reliable monthly reporting and metrics around tablet devices and their owners,” said Mark Donovan, comScore SVP of Mobile. “TabLens delivers the critical market insights needed by publishers, advertisers, OEMs, and network operators as they attempt to capture value in one of the fastest-growing and most profitable technology markets of all time.” (more…)

IBM THINK Exhibit App for iPad and Android Tablets Traces Ancient Roots of Modern Innovation

By Guest PostJuly 26, 2012Technology2011 think, ancient roots, android tablet, breath sensor, charles, China, computer watson, diabetes detector, epcot center, exhibit app, ibm think, India, indonesia, ipad, jeopardy, lee green, lincoln center, mathematica, microscope, modern art, modern innovation, museum, new york city, orlando, plane prototype, ray eames, rfid chips, russia, Thailand, turkey, walt disney, wright brothers

ARMONK, NY – 26 Jul 2012: To celebrate centuries of science and technology innovations, IBM has reinvented its award-winning 2011 THINK exhibit at New York City’s Lincoln Center as a free interactive app for iPad and Android tablets. Geared to tech fans and educators, the IBM THINK exhibit app is an “innovation time machine” that shows how early tools have evolved into modern advances that create healthier populations, greener energy and safer, less congested cities.

Through interactive content and thousands of images and historical anecdotes, the IBM THINK Exhibit app is filled with stories of progress, from space exploration to weather prediction and medical advances. It documents the roots of Big Data, from early charts, clocks and scales to microscopes and telescopes, from RFID chips and biomedical sensors in clothing to breath-sensor diabetes detectors. (more…)

Tablet Competition Heats Up: Kindle Fire Captures more than Half of Android Tablet Market

By Guest PostApril 26, 2012Technologyacer picasso, amazon kindle, android tablet, apple ipad, california, Comscore, content, dell streak, device essentials product, digital device, florida, galaxy tab, illinois, internet traffic pattern, kindle fire, market, motorola xoom, non wifi traffic, serge matta, smartphone, tablets, texas, toshiba at100, udm data, us market, usage, verizon, web page

10″ Tablets Have 39 Percent Higher Content Consumption Rate than 7″ Tablets

comScore Device Essentials™ Introduces Unique Device and Local Market Reporting to Cross-Device Digital Traffic Measurement

RESTON, VA, April 26, 2012 – comScore, Inc., a leader in measuring the digital world, today announced the next generation of its Device Essentials™ service, offering new insight into global digital device usage. Based on comScore’s global Unified Digital Measurement (UDM) data, which utilizes census-level information from tagged web page content, Device Essentials includes reporting of brand and operating system for digital device and Internet traffic patterns (i.e. page views) from computers, smartphones, tablets, music, players, e-readers and gaming devices.

“comScore is excited to introduce our next generation Device Essentials product, which provides new insight into digital device usage and detailed reporting of traffic patterns within local markets,” said Serge Matta, comScore president of mobile & operator solutions. “These new insights are invaluable to all stakeholders in the mobile ecosystem as they seek to provide valuable services and optimize the mobile media experience for their customers.” (more…)

Tag Archives: android tablet

Why Buy a Tablet? Selection of Apps, Price and Device Brand Most Important Factors in Purchase Decision

IBM THINK Exhibit App for iPad and Android Tablets Traces Ancient Roots of Modern Innovation

Tablet Competition Heats Up: Kindle Fire Captures more than Half of Android Tablet Market