Tag Archives: why

Why do People Cheat? UMD Research Identifies 8 Motivating Factors

COLLEGE PARK, Md. — Infidelity in a relationship can be costly—personally, financially and socially—yet it remains an exceedingly common occurrence. New research led by the University of Maryland Department of Psychology provides a comprehensive list of the main reasons people cheat, and questions traditional wisdom about what infidelity means in a relationship.  (more…)

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Why Buy a Tablet? Selection of Apps, Price and Device Brand Most Important Factors in Purchase Decision

comScore Introduces TabLens™ to Provide Insight into the U.S. Tablet Market

RESTON, VA, August 6, 2012 – comScore, Inc., a leader in measuring the digital world, today announced the launch of comScore TabLens™, its monthly syndicated service providing insights into U.S. tablet ownership and usage. Based on a 3-month rolling sample of 6,000 U.S. tablet owners, TabLens provides insight into tablet audiences, including demographics, content consumption habits and device ownership, to provide the industry with the most up-to-date look at this expanding tablet market.

“comScore is pleased to announce the availability of TabLens to bring reliable monthly reporting and metrics around tablet devices and their owners,” said Mark Donovan, comScore SVP of Mobile. “TabLens delivers the critical market insights needed by publishers, advertisers, OEMs, and network operators as they attempt to capture value in one of the fastest-growing and most profitable technology markets of all time.” (more…)

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