Tag Archives: comscore mobilens

Einer von sieben Smartphone-Besitzern in Europa tätigt Online-Einkäufe über sein Mobiltelefon

Zugriff auf Retail Webseiten über Smartphones zum Vorjahr um 43 Prozent gestiegen

Frankfurt, 22. Oktober 2013  – comScore, Inc., eines der führenden Unternehmen in der Messung der digitalen Welt hat heute eine Analyse der Mobiltelefonnutzung in den fünf führenden europäischen Märkten (Frankreich, Deutschland, Italien, Vereinigtes Königreich und Spanien – zusammengefasst als EU5-Region) auf Basis von Daten des comScore MobiLens Service veröffentlicht. Die Studie zeigt, dass die mobile Nutzung von Retail–Webseiten im Vergleich zum Vorjahr um 43 Prozent anstieg. 20,4 Prozent der EU5-Smartphone-Besitzer nutzen Retail Apps und Sites auf Ihrem Mobiltelefon. Darüber hinaus berichtete einer von sieben Smartphone-Besitzern bereits eine  Kaufhandlung über das Mobiltelefon getätigt zu haben. (more…)

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Why Buy a Tablet? Selection of Apps, Price and Device Brand Most Important Factors in Purchase Decision

comScore Introduces TabLens™ to Provide Insight into the U.S. Tablet Market

RESTON, VA, August 6, 2012 – comScore, Inc., a leader in measuring the digital world, today announced the launch of comScore TabLens™, its monthly syndicated service providing insights into U.S. tablet ownership and usage. Based on a 3-month rolling sample of 6,000 U.S. tablet owners, TabLens provides insight into tablet audiences, including demographics, content consumption habits and device ownership, to provide the industry with the most up-to-date look at this expanding tablet market.

“comScore is pleased to announce the availability of TabLens to bring reliable monthly reporting and metrics around tablet devices and their owners,” said Mark Donovan, comScore SVP of Mobile. “TabLens delivers the critical market insights needed by publishers, advertisers, OEMs, and network operators as they attempt to capture value in one of the fastest-growing and most profitable technology markets of all time.” (more…)

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comScore Reports June 2011 U.S. Mobile Subscriber Market Share

*2 out of 5 Smartphone Subscribers Now Use Android Platform*

RESTON, VA, August 4, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending June 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android continued to gain ground in the smartphone market reaching 40.1 percent market share in June.

OEM Market Share

For the three month average period ending in June, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3 percent of U.S. mobile subscribers (up 0.8 percentage points), followed by LG with 21.3 percent share (up 0.4 percentage points) and Motorola with 14.5 percent share. Apple strengthened its position at #4 with 8.9 percent share of mobile subscribers (up 1.0 percentage points), while RIM rounded out the top five with 7.9 percent share. (more…)

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U.S. Mobile Map Audience Grows 39 Percent in Past Year as Fixed-Internet Map Audience Softens Slightly

*Smartphone Adoption Leads to Doubling of Map App Audience*

RESTON, VA, July 18, 2011 – comScore, Inc., a leader in measuring the digital world, today released results of a U.S. study of mobile map usage based on data from its comScore MobiLens service. The study found that 48 million mobile users accessed maps on their mobile device during the three month average period ending May 2011, an increase of 39 percent from the previous year, driven in large part by the increase in smartphone adoption. The study found that map usage via mobile applications was the primary access point for smartphone owners as the map app audience doubled in size over the past year. (more…)

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Google Android Leads Acceleration in Smartphone Adoption in Japan

*iPhones Still Account for 3 of Top 5 Smartphone Models*

*comScore Releases Latest Mobile Industry Insights from its MobiLens Product*

Tokyo, Japan, June 30, 2011 – comScore Japan KK, a wholly owned subsidiary of comScore, Inc., a leader in measuring the digital world, today released the latest insights into mobile usage in Japan from its comScore MobiLens product. The report found that Google Android led as the top smartphone platform in March 2011 with 4.6 million users, more than doubling its subscriber base from December 2010. Apple ranked second with 3.9 million mobile subscribers in Japan. (more…)

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Television and Fixed Internet Found to be Most Important Information Sources in Japan Following Earthquake and Tsunami

*comScore Releases Report on Media Usage After March Disaster*

Tokyo, Japan, June 8, 2011– comScore, Inc., a leader in measuring the digital world, today released a study on the use of various Japanese media sources in the aftermath of the March earthquake and tsunami disaster based on data from the comScore MobiLens and comScore Media Metrix services. The study found that the largest percentage of people (83 percent) identified television to be very important as an information source after the disaster, followed by fixed Internet (72 percent), radio broadcasts (66 percent) and mobile phones (49 percent).

“After the events in March, people relied on a variety of media sources for the latest information and developments,” said Daizo Nishitani, comScore vice president for Japan. “TV, fixed Internet, radio and mobile phones were all critical communication channels across the country in the days and weeks following the events. The media sources that were most important and useful during this time were heavily influenced by both people’s age and regional location, underscoring the fragmented nature of media consumption in Japan.” (more…)

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