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Einer von sieben Smartphone-Besitzern in Europa tätigt Online-Einkäufe über sein Mobiltelefon

By Guest PostOctober 22, 2013Technologyanalyse der mobiltelefonnutzung, beauty, beliebteste shopping aktivitaet, Comscore, comscore mobilens, deutschland, die anzahl, eu5 smartphone besitzer, europa, frankreich, hygieneprodukte, italien, koerperpflege, mobiltelefon, online befragung, online einkaeufe, retail nutzerzuwachs, smartphone besitzern, spanien, vereinigtes koenigreich

Zugriff auf Retail Webseiten über Smartphones zum Vorjahr um 43 Prozent gestiegen

Frankfurt, 22. Oktober 2013 – comScore, Inc., eines der führenden Unternehmen in der Messung der digitalen Welt hat heute eine Analyse der Mobiltelefonnutzung in den fünf führenden europäischen Märkten (Frankreich, Deutschland, Italien, Vereinigtes Königreich und Spanien – zusammengefasst als EU5-Region) auf Basis von Daten des comScore MobiLens Service veröffentlicht. Die Studie zeigt, dass die mobile Nutzung von Retail–Webseiten im Vergleich zum Vorjahr um 43 Prozent anstieg. 20,4 Prozent der EU5-Smartphone-Besitzer nutzen Retail Apps und Sites auf Ihrem Mobiltelefon. Darüber hinaus berichtete einer von sieben Smartphone-Besitzern bereits eine Kaufhandlung über das Mobiltelefon getätigt zu haben. (more…)

Why Buy a Tablet? Selection of Apps, Price and Device Brand Most Important Factors in Purchase Decision

By Guest PostAugust 6, 2012Technologyadvertisers, android, android tablet, apps, buy, Comscore, comscore mobilens, comscore tablens, consideration factors, device brand, important factors, ipad, kindle fire, mark donovan, network operators, oems, price, publishers, purchase decision, surface tablet, tablens, tablet, us tablet, why

comScore Introduces TabLens™ to Provide Insight into the U.S. Tablet Market

RESTON, VA, August 6, 2012 – comScore, Inc., a leader in measuring the digital world, today announced the launch of comScore TabLens™, its monthly syndicated service providing insights into U.S. tablet ownership and usage. Based on a 3-month rolling sample of 6,000 U.S. tablet owners, TabLens provides insight into tablet audiences, including demographics, content consumption habits and device ownership, to provide the industry with the most up-to-date look at this expanding tablet market.

“comScore is pleased to announce the availability of TabLens to bring reliable monthly reporting and metrics around tablet devices and their owners,” said Mark Donovan, comScore SVP of Mobile. “TabLens delivers the critical market insights needed by publishers, advertisers, OEMs, and network operators as they attempt to capture value in one of the fastest-growing and most profitable technology markets of all time.” (more…)

EU5 Map Usage via Smartphone Growing 7x Faster Than Classic Web

By Guest PostMay 31, 2012Technologycomscore mmx, comscore mobilens, mobile mapping growth, smartphone map usage, smartphone navigation adoption

UK Has Highest Penetration of Smartphone Map Users in EU5

LONDON, UK, 31 May 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile and computer usage of Maps across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens and comScore MMX services. The study showed that 35.0 percent of smartphone users in EU5 reported accessing maps via their device in March 2012, compared to 49.6 percent of the internet audience accessing Maps sites on their computers. Across EU5 markets, the smartphone Map audience increased 55 percent over the past year while map access via computer grew just 8 percent. (more…)

Mobile Social Networking Audience Grew 44 Percent Over Past Year in EU5

By Guest PostNovember 21, 2011Technologybehavior, Comscore, comscore mobilens, Europe, Facebook, five leading european markets, france, Germany, intelligent online survey, italy, jeremy copp, linkedIn, mobile, mobile social media usage, mobile users, mobilens data, smartphone, Social networking, spain, Twitter, united kingdom

*Twitter and LinkedIn Mobile Audiences Doubled in Past Year*

LONDON, UK, 21 November 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile social media usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) from the comScore MobiLens service. The study showed that the audience for mobile social networking in the EU5 region grew 44 percent in the last year with 55.1 million mobile users in the EU5 accessing social networking sites or blogs via their mobile devices during September 2011. (more…)

Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 Percent in the Past Year

By Guest PostOctober 20, 2011Technologyamericans, blogs, Comscore, comscore mobilens, Facebook, linkedIn, mark donovan, mobile device, mobile social media usage, smartphone, social media, social networking brands, Social networking sites, Twitter, us mobile users

*Facebook, Twitter and LinkedIn Post Mobile Growth of at Least 50 Percent*

*Majority of Mobile Social Networkers Read Posts from Brands While on Their Device*

RESTON, VA, October 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year. The study also provided new insights into how mobile users interact with social media, finding that more than half read a post from an organization, brand or event while on their mobile device. (more…)

comScore Reports June 2011 U.S. Mobile Subscriber Market Share

By Guest PostAugust 4, 2011Technologyapple, blogs, Comscore, comscore mobilens, device manufacturer, google android, market share, Microsoft, mobilens data, motorola, oem, Samsung, smartphone, Social networking sites, symbian, u.s. mobile phone

*2 out of 5 Smartphone Subscribers Now Use Android Platform*

RESTON, VA, August 4, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending June 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android continued to gain ground in the smartphone market reaching 40.1 percent market share in June.

OEM Market Share

For the three month average period ending in June, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3 percent of U.S. mobile subscribers (up 0.8 percentage points), followed by LG with 21.3 percent share (up 0.4 percentage points) and Motorola with 14.5 percent share. Apple strengthened its position at #4 with 8.9 percent share of mobile subscribers (up 1.0 percentage points), while RIM rounded out the top five with 7.9 percent share. (more…)

U.S. Mobile Map Audience Grows 39 Percent in Past Year as Fixed-Internet Map Audience Softens Slightly

By Guest PostJuly 18, 2011TechnologyComscore, comscore mobilens, mark donovan, mobile map usage, mobile users, smartphone adoption, smartphones

*Smartphone Adoption Leads to Doubling of Map App Audience*

RESTON, VA, July 18, 2011 – comScore, Inc., a leader in measuring the digital world, today released results of a U.S. study of mobile map usage based on data from its comScore MobiLens service. The study found that 48 million mobile users accessed maps on their mobile device during the three month average period ending May 2011, an increase of 39 percent from the previous year, driven in large part by the increase in smartphone adoption. The study found that map usage via mobile applications was the primary access point for smartphone owners as the map app audience doubled in size over the past year. (more…)

Google Android Leads Acceleration in Smartphone Adoption in Japan

By Guest PostJune 30, 2011Technologyandroid devices, apple, apple iphones, canada, Comscore, comscore japan, comscore mobilens, daizo nishitani, european mobile media landscapes, google android, Japan, japan kk, Microsoft, mobile usage in japan, regza, smartphones, sony ericsson, toshiba, xperia

*iPhones Still Account for 3 of Top 5 Smartphone Models*

*comScore Releases Latest Mobile Industry Insights from its MobiLens Product*

Tokyo, Japan, June 30, 2011 – comScore Japan KK, a wholly owned subsidiary of comScore, Inc., a leader in measuring the digital world, today released the latest insights into mobile usage in Japan from its comScore MobiLens product. The report found that Google Android led as the top smartphone platform in March 2011 with 4.6 million users, more than doubling its subscriber base from December 2010. Apple ranked second with 3.9 million mobile subscribers in Japan. (more…)

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