Samsung and Apple Continue to Seize Share in OEM Market
RESTON, VA, January 3, 2013– comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending November 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.9 percent market share. Google Android continued to lead among smartphone platforms, accounting for 53.7 percent of smartphone subscribers, while Apple secured 35 percent.
OEM Market Share
For the three-month average period ending in November, device manufacturer Samsung ranked as the top OEM with 26.9 percent of U.S. mobile subscribers (up 1.2 percentage points). Apple ranked second with 18.5 percent market share (up 1.4 percentage points), followed by LG with 17.5 percent share, Motorola with 10.4 percent and HTC with 5.9 percent. (more…)