Tag Archives: trend

Nighttime heat waves quadruple in Pacific Northwest

Nighttime heat waves are becoming more frequent in western Washington and Oregon.

And if you don’t sleep well in hot weather, this might be a good time to buy a fan, since records show that on average heat waves tend to strike around the last week of July.

University of Washington research shows that the region west of the Cascades saw only three nighttime heat waves between 1901 and 1980, but that number quadrupled to 12 nighttime heat waves in the three decades after 1980, according to a paper published in the July issue of the Journal of Applied Meteorology and Climatology. (more…)

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Curiosity Mars Rover Sees Trend in Water Presence

THE WOODLANDS, Texas – NASA’s Mars rover Curiosity has seen evidence of water-bearing minerals in rocks near where it had already found clay minerals inside a drilled rock.

Last week, the rover’s science team announced that analysis of powder from a drilled mudstone rock on Mars indicates past environmental conditions that were favorable for microbial life. Additional findings presented on March 18 at a news briefing at the Lunar and Planetary Science Conference in The Woodlands, Texas, suggest those conditions extended beyond the site of the drilling. (more…)

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IBM Social Sentiment Index Predicts New Retail Trend in the Making

Analytics points to the “Birth of a Trend,” steampunk aesthetic to pervade pop culture in 2013

ARMONK, N.Y. – 14 Jan 2013: National Retail Federation Convention – Based on an analysis of more than a half million public posts on message boards, blogs, social media sites and news sources, IBM predicts that ‘steampunk,’ a sub-genre inspired by the clothing, technology and social mores of Victorian society, will be a major trend to bubble up, and take hold, of the retail industry. Major fashion labels, accessories providers and jewelry makers are expected to integrate a steampunk aesthetic into their designs in the coming year.

Measuring public sentiment can help retail chief marketing officers customize incentives and services to be more in tune with what customers are asking for, using data to tailor their offerings to address fast-moving trends and real-time customer needs. (more…)

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New Research Underscores Vulnerability of Wildlife in Low-Lying Hawaiian Islands

HONOLULU, Hawaii — If current climate change trends continue, rising sea levels may inundate low-lying islands across the globe, placing island biodiversity at risk. A new U.S. Geological Survey scientific publication describes the first combined simulations of the effects of sea-level rise and wave action in the Northwestern Hawaiian Islands, offering the most detailed and multifaceted assessment available of how island biodiversity may be affected by climate change.

The publication, “Predicting Sea-Level Rise Vulnerability of Terrestrial Habitat and Wildlife of the Northwestern Hawaiian Islands,” by Michelle H. Reynolds, Paul Berkowitz, Karen N. Courtot, Crystal M. Krause, Jamie Carter, and Curt Storlazzi is available online. (more…)

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