Is That Study Legitimate? Here’s How to Tell
Scientific studies are frequently the basis for news stories that seem too good to be true. How does the audience separate fact from fiction? The head of research at the UA explains. (more…)
Tag Archives: fiction
IBM Social Sentiment Index Predicts New Retail Trend in the Making
Analytics points to the “Birth of a Trend,” steampunk aesthetic to pervade pop culture in 2013
ARMONK, N.Y. – 14 Jan 2013: National Retail Federation Convention – Based on an analysis of more than a half million public posts on message boards, blogs, social media sites and news sources, IBM predicts that ‘steampunk,’ a sub-genre inspired by the clothing, technology and social mores of Victorian society, will be a major trend to bubble up, and take hold, of the retail industry. Major fashion labels, accessories providers and jewelry makers are expected to integrate a steampunk aesthetic into their designs in the coming year.
Measuring public sentiment can help retail chief marketing officers customize incentives and services to be more in tune with what customers are asking for, using data to tailor their offerings to address fast-moving trends and real-time customer needs. (more…)
New Study Analyzes Why People Are Resistant to Correcting Misinformation, Offers Solutions
ANN ARBOR, Mich.— Childhood vaccines do not cause autism. President Obama was born in the United States. Global warming is confirmed by science. And yet, many people believe claims to the contrary.
In a study appearing in the current issue of Psychological Science in the Public Interest, researchers from the University of Michigan, University of Western Australia and University of Queensland examined factors that cause people to resist correcting misinformation.
Misinformation can originate from rumors but also fiction, government and politicians, and organizations, the researchers say. (more…)