Apple’s Share of Smartphone Market Grows to 1 in 3 Subscribers
RESTON, VA, September 4, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share. Google Android continued to lead among smartphone platforms, accounting for 52.2 percent of smartphone subscribers, while Apple secured 33.4 percent.
OEM Market Share
For the three-month average period ending in July, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.6 percent of U.S. mobile subscribers, followed by LG with 18.4 percent share. Apple continued to gain share in the OEM market, ranking third with 16.3 percent of mobile subscribers (up 1.9 percentage points), followed by Motorola with 11.2 percent and HTC with 6.4 percent (up 0.4 percentage points). (more…)