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comScore Reports January 2013 U.S. Smartphone Subscriber Market Share

By Guest PostMarch 6, 2013Technologyandroid, apple, blackberry, Comscore, data, Google, htc, iPhone, lg, Microsoft, mobile, mobile phone usage, mobilens data, rankings, rim, Samsung, smartphone, symbian

Big Jump in January Smartphone Adoption Driven Largely by Apple

RESTON, VA, March 6, 2013 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending January 2013. Apple ranked as the top smartphone manufacturer with 37.8 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.3 percent platform market share.

Smartphone OEM Market Share

129.4 million people in the U.S. owned smartphones (55 percent mobile market penetration) during the three months ending in January, up 7 percent since October. Apple ranked as the top OEM with 37.8 percent of U.S. smartphone subscribers (up 3.5 percentage points from October). Samsung ranked second with 21.4 percent market share (up 1.9 percentage points), followed by HTC with 9.7 percent share, Motorola with 8.6 percent and LG with 7 percent (up 0.3 percentage points). (more…)

comScore Reports August 2012 U.S. Mobile Subscriber Market Share

By Guest PostOctober 2, 2012Technologyamericans, apple, application, Comscore, google android, htc, industry, intelligent, market share, Microsoft, mobile device, mobile phone, mobile subscriber, mobilens data, motorola, oem, online survey, rim, Samsung, smartphone, symbian, text messaging, US

Apple Inches Closer to #2 Position in OEM Market

RESTON, VA, October 2, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.7 percent market share. Google Android led among smartphone platforms, accounting for 52.6 percent of smartphone subscribers, while Apple accounted for 34.3 percent. (more…)

comScore Introduces Mobile Metrix 2.0, Revealing that Social Media Brands Experience Heavy Engagement on Smartphones

By Guest PostMay 7, 2012TechnologyAmazon, android, behavioral measurement, brian murphy, Comscore, ed darmanin, Facebook, facebook mobile app, Google, google maps, Google Search, ios, iphone app, john kahan, mark donovan, Microsoft, mobile, mobile metrix 2, next generation, rim, smartphone, tumblr, Twitter, unified digital measurement, Yahoo

comScore’s Revamped Mobile Measurement Service Provides Browser and App Audience Insights Across Smartphone Operating Systems

Facebook Ranks as Most Engaging Media Property among U.S. Smartphone Users

RESTON, VA, May 7, 2012 – comScore, Inc., a leader in measuring the digital world, today announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement™ to smartphone devices, combining passive on-device measurement with census-level data to provide one of the most accurate and detailed views into actual U.S. mobile media usage across apps and mobile browsing.

“The introduction of Mobile Metrix 2.0 represents the culmination of significant product development to bring the market detailed behavioral measurement of mobile media usage, including access from both mobile browser and apps,” said Mark Donovan, comScore SVP of mobile. “This completely retooled and enhanced version of the service is the mobile analog to comScore’s flagship Media Metrix product, bringing critical insights such as audience size and demographics to the mobile marketplace. In addition to the granularity of reporting between mobile browser and apps across operating systems, Mobile Metrix 2.0 also enables a unified view of media properties’ total mobile reach, providing both advertisers and publishers with the actionable insights necessary to optimize their mobile strategies.” (more…)

comScore Reports January 2012 U.S. Mobile Subscriber Market Share

By Guest PostMarch 6, 2012Technologyamericans, apple, Comscore, google android, intelligent online survey, Microsoft, mobile phone, mobile subscribers, mobilens, motorola, oem, rim, Samsung, symbian

*More Than 100 Million U.S. Mobile Subscribers Now Use Smartphones*

RESTON, VA, March 6, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending January 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.4 percent market share. Google Android continued to grow its share in the smartphone market, accounting for 48.6 percent of smartphone subscribers.

OEM Market Share

For the three-month average period ending in January, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.4 percent of U.S. mobile subscribers, followed by LG with 19.7 percent share and Motorola with 13.2 percent share. Apple continued to capture share in the OEM market with 12.8 percent of total mobile subscribers (up 2.0 percentage points), while RIM rounded out the top five with 6.6 percent. (more…)

Smartphone Adoption Reaches 40 Percent in Canada

By Guest PostNovember 30, 2011Technologyapple, canada, canadians, Comscore, google android, Microsoft, mobile phone, mobile phone industry, nokia, oems, original equipment manufacturers, os, qr codes, rim, Samsung, smartphone, smartphone operating system, symbian

RIM Continues to Lead Smartphone Market, with Apple a Close Second

Google Android Doubles its Smartphone Market Share in Past Six Months to 25 Percent

TORONTO, CA, November 30, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the Canada mobile phone industry for September 2011. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in Canada according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The September report found Samsung to be the top handset manufacturer overall with 25.2 percent market share, while RIM led among smartphone platforms with 35.8 percent share of that market segment. (more…)

comScore Reports September 2011 U.S. Mobile Subscriber Market Share

By Guest PostNovember 4, 2011Technologyamericans, apple, blogs, Comscore, google android, Microsoft, mobile devices, mobile phone, mobilens data, motorola, oem, rim, Samsung, smartphones, Social networking sites, symbian, us mobile phone industry

*More Than 40 Percent of Subscribers Use Browsers and Applications*

RESTON, VA, November 4, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android continued to gain ground in the smartphone market reaching 44.8 percent market share. (more…)

Android Captures #2 Ranking Among Smartphone Platforms in EU5

By Guest PostSeptember 13, 2011Technologyandroid device, apple ios, Comscore, eu5, european markets, france, Germany, Google, google android platform, growth trends of smartphone, htc, italy, jeremy copp, Microsoft, mobile, mobile media landscape, rim, spain, symbian, united kingdom

*HTC and Samsung Emerge as Top Android Device Manufacturers*

LONDON, UK, 13 September 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service analysing growth trends of the smartphone platforms across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom). In July 2011, nearly 1 in 4 smartphone users in EU5 reported using smartphones running on the Google Android platform. HTC had the highest market share among mobile original equipment manufacturers (OEMs), accounting for 34.6 percent of Android devices used across the region in this period, followed closely by Samsung with 31.7 percent of Android devices. (more…)

comScore Reports April 2011 U.S. Mobile Subscriber Market Share

By Guest PostJune 3, 2011Technologyapple, Comscore, comscore mobilens, google android, Microsoft, mobile phone, mobile subscribers, mobilens data, motorola, rim, Samsung, smartphone, us mobile phone industry

*Apple Assumes #2 Spot among Smartphone Platforms*

RESTON, VA, June 3, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending April 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.5 percent market share. Google Android led among smartphone platforms with 36.4 percent market share. (more…)

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