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comScore Reports January 2012 U.S. Mobile Subscriber Market Share

By Guest PostMarch 6, 2012Technologyamericans, apple, Comscore, google android, intelligent online survey, Microsoft, mobile phone, mobile subscribers, mobilens, motorola, oem, rim, Samsung, symbian

*More Than 100 Million U.S. Mobile Subscribers Now Use Smartphones*

RESTON, VA, March 6, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending January 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.4 percent market share. Google Android continued to grow its share in the smartphone market, accounting for 48.6 percent of smartphone subscribers.

OEM Market Share

For the three-month average period ending in January, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.4 percent of U.S. mobile subscribers, followed by LG with 19.7 percent share and Motorola with 13.2 percent share. Apple continued to capture share in the OEM market with 12.8 percent of total mobile subscribers (up 2.0 percentage points), while RIM rounded out the top five with 6.6 percent. (more…)

comScore Reports December 2011 U.S. Mobile Subscriber Market Share

By Guest PostFebruary 2, 2012Technologyapple, Comscore, google android, industry, mobile phone, mobilens, oem, online survey, Samsung, smartphone market, symbian

*Smartphone Penetration Climbs Over 40 Percent during December Holiday Shopping Season*

RESTON, VA, February 2, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending December 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android strengthened its lead in the smartphone market to reach 47.3 percent market share. (more…)

Smartphones and Tablets Drive Nearly 5 Percent of Digital Traffic in EU5

By Guest PostOctober 26, 2011Technologyadoption of smartphones, apple ios, Comscore, connected devices, digital media consumption, eu5, france, Germany, google android, ipads, iphones, ipod touches, italy, jeremy copp, leading european markets, mobile in europe, mobilens, spain, symbian, united kingdom

*Apple iOS Accounts for 31 Percent of EU5 Mobile and Connected Devices in Use and 61 Percent of Non-Computer Digital Traffic*

LONDON, UK, 26 October 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of the mobile and connected device landscape across five leading European markets (France, Germany, Italy, Spain and the United Kingdom). The data shows cross-platform digital media consumption on the rise in the region, buoyed by the growth in adoption of smartphones, tablets and other non-computer web-enabled devices, collectively termed “connected devices”. In August 2011, these devices drove 4.6 percent of total digital traffic in the EU5, fuelled primarily by the use of smartphones.

“While we have seen the increasing adoption of smartphones in the EU5 contribute to the rapid growth of mobile media consumption, we are also beginning to see tablets and other connected devices play an increasing role,” said Jeremy Copp, comScore vice president for Mobile in Europe. “With more options available for consuming digital media on the go than ever before, many users now access online content from multiple platforms throughout the day. This media fragmentation has made it more important than ever for advertisers and publishers to take a holistic view of audience measurement to effectively reach their audiences.” (more…)

In Europe, Apple iOS Ecosystem Twice the Size of Android When Accounting for Mobile Phones, Tablets and Other Connected Media Devices

By Guest PostApril 21, 2011Technologyandroid os, android software, apple, apple products, blackberry, Comscore, eu5, european markets, france, Germany, Google, ios platform, ipad, ipod touch, italy, jeremy copp, media tablet owners, mobilens, oem, samsung galaxy tab, sony ericsson, spain, uk

*comScore Releases First European Data on Media Tablet Users from MobiLens Service*

London, UK, 21 April, 2011 – comScore, Inc., a leader in measuring the digital world, today released the results of an EU5 (UK, Germany, France, Spain, and Italy) study of media tablet owners, based on data from the comScore MobiLens service. The report includes comScore’s first publicly available data showing demographics and other characteristics of users of connected media devices, such as the iPad, iPod Touch and devices running on Google’s Android software. Initial research indicates that Apple’s iOS platform, which resides on iPhones, iPads and iPod Touches, has a combined platform reach of 28.9 million users in the five European markets, outreaching the Android platform by 116 percent.

“comScore is excited to offer insights about the comprehensive mobile ecosystem, including connected media devices, such as the iPad,” said Jeremy Copp, comScore vice president of mobile in Europe. “This new data set is part of our MobiLens service and enables our clients to understand the detailed demographic and behavioural attributes of connected media device users. This of course has significant implications for the media and developer communities as they consider how best to reach their audience on all types of connected devices.” (more…)

Email Evolution: Web-based Email Shows Signs of Decline in the U.S. While Mobile Email Usage on the Rise

By Guest PostJanuary 20, 2011Technologyamericans, Comscore, comscore media metrix, data, demographic characteristics, digital communication, email, email behavior, internet users, mark donovan, Media, mobile devices, mobilens, period of time, smartphone era, smartphone population, social media, web based email sites

*Growing Number of Communication Channels Prompts Shift in Consumers’ Email Behavior*

RESTON, VA, January 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released results from a study on U.S. consumers’ evolving email behaviors using data from its comScore Media Metrix and MobiLens services. The study found that in November 2010, the number of visitors to web-based email sites declined 6 percent compared to the previous year, while email engagement declined at an even greater rate. During the same time period, the number of users accessing email via their mobile devices grew by 36 percent as an increasingly complex digital environment influenced consumers’ communication habits. (more…)

comScore Launches Mobile Measurement in Japan

By Guest PostSeptember 22, 2010Technologyasia, asia pacific region, blogs, Comscore, comscore mobilens, daizo nishitani, digital world, dynamic nature of mobile, france, Germany, hidenori miyatani, italy, Japan, japan mobile industry, mobile behaviors, mobile market, mobile measurement service, mobilens, rakuten, Social networking sites, spain, u k, u s, will hodgman

*comScore MobiLens Provides Insights into Japanese Consumers’ Mobile Behaviors and Device Usage*

*3 Out of 5 Japanese Mobile Users Accessed their Browser in June, 2 Out of 5 Used Mobile Applications*

Tokyo, Japan, September 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of its syndicated mobile measurement service, comScore MobiLens, in Japan.

(more…)

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