Tag Archives: comscore media metrix

Yahoo! Launches Shine Latina for Today’s Bicultural, Bilingual Woman

The Leading Website for Women’s Lifestyle Content Adds Latina Spice

SUNNYVALE, Calif. — Yahoo! Inc., the premier digital media company, today unveiled Shine Latina – a home for bicultural Latina lifestyle content, within Yahoo! Shine, a top site for women’s lifestyle content in the U.S. with more than 34 million unique visitors a month*.

Shine Latina takes a unique look at women’s interests and approaches them with content in English, with nods to Hispanic cultural identity. The site – created by and for bicultural Latinas – brings Hispanic women together to share insights, spark conversations and build a community. From news, lifestyle, food and beauty topics to parenting, career, and relationship advice, Latinas of various ages will be able to find quality original content, videos and recommendations they can relate to at a personal level and truly relevant to their tastes, cultural background and heritage.

“Shine reaches 3.57M U.S. Hispanics every month, more than any other Hispanic site,” said Javier Garcia, general manager of Yahoo!’s U.S. Hispanic business. “By offering culturally-relevant original content in Shine produced by our bicultural editorial team we aim to form deep emotional connections with bicultural Latinas at an unprecedented scale.” (more…)

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comScore Releases the “2012 U.S. Digital Future in Focus” Report

*Report Offers Insights on Key Trends from 2011 and What They Mean for the Coming Year*

RESTON, VA, February 9, 2012 – comScore, Inc., a leader in measuring the digital world, today released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current marketplace and what these trends mean for the year ahead.

“2012 promises to be an exciting year for the digital media industry as the explosion of available content and proliferation of web-enabled devices drive the evolution of the digital consumer, creating new opportunities and challenges for the entire digital ecosystem,” said Linda Abraham, comScore CMO and EVP of Global Product Development. “In order to be successful in this new paradigm, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses.” (more…)

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Facebook Users in Argentina Spend 9 Hours a Month on Site, Second Only to Israel in User Engagement

*comScore to Host Complimentary Webinar “The State of the Internet in Argentina” on June 14*

Buenos Aires, Argentina, June 9, 2011 – comScore, Inc., a leader in measuring the digital world, today released a study on Internet usage in Argentina from its online audience measurement and media planning solution comScore Media Metrix. The study found that Microsoft Sites led all web properties in audience size in April reaching more than 95 percent of the online population, while visitors averaged the most time on Facebook.com at 8.8 hours per visitor during the month. These findings and others will be presented via a live webinar, The State of the Internet in Argentina, on June 14. For more information and to register, please visit: https://www1.gotomeeting.com/register/698116824 (more…)

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Television and Fixed Internet Found to be Most Important Information Sources in Japan Following Earthquake and Tsunami

*comScore Releases Report on Media Usage After March Disaster*

Tokyo, Japan, June 8, 2011– comScore, Inc., a leader in measuring the digital world, today released a study on the use of various Japanese media sources in the aftermath of the March earthquake and tsunami disaster based on data from the comScore MobiLens and comScore Media Metrix services. The study found that the largest percentage of people (83 percent) identified television to be very important as an information source after the disaster, followed by fixed Internet (72 percent), radio broadcasts (66 percent) and mobile phones (49 percent).

“After the events in March, people relied on a variety of media sources for the latest information and developments,” said Daizo Nishitani, comScore vice president for Japan. “TV, fixed Internet, radio and mobile phones were all critical communication channels across the country in the days and weeks following the events. The media sources that were most important and useful during this time were heavily influenced by both people’s age and regional location, underscoring the fragmented nature of media consumption in Japan.” (more…)

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Latin America’s Internet Population Grows 15 Percent in Past Year to 112 Million People

*Venezuela and Colombia Web Populations Experience Highest Growth, Brazil Home to Most Engaged Users* 

*comScore Presents Complimentary Webinar “The 2010 Digital Year in Review: Latin America”*  

Santiago, Chile, March 18, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest results from a study of the growth in the Internet audience in Latin America based on data from its comScore Media Metrix service. The study found that in the past year the Internet population in Latin America has increased 15 percent to 112.7 million visitors as the region’s digital ecosystem continued to grow and develop. The results of the study will be presented along with other key online trends via a complimentary, live webinar 2010 Digital Year in Review Latin America on Tuesday, March 22. For more information and to register, please visit: https://www1.gotomeeting.com/register/255678857 Note: Webinar will be presented in Spanish.  (more…)

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Email Evolution: Web-based Email Shows Signs of Decline in the U.S. While Mobile Email Usage on the Rise

*Growing Number of Communication Channels Prompts Shift in Consumers’ Email Behavior*  

RESTON, VA, January 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released results from a study on U.S. consumers’ evolving email behaviors using data from its comScore Media Metrix and MobiLens services. The study found that in November 2010, the number of visitors to web-based email sites declined 6 percent compared to the previous year, while email engagement declined at an even greater rate. During the same time period, the number of users accessing email via their mobile devices grew by 36 percent as an increasingly complex digital environment influenced consumers’ communication habits.  (more…)

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10 Million UK Consumers Sought Financial Advice Online in September 2010

*More Than One Out of Three Financial Advice Seekers Visited Moneysupermarket.com*

London, UK, 02 November, 2010 – comScore, Inc., a leader in measuring the digital world, today released a ranking of top Financial Information/Advice Sites in the UK based on September 2010 data from its comScore Media Metrix service. Nearly 10 million internet users turned to the web for financial advice, spending an average of 15 minutes on sites in the category during the month.

Data from the comScore Ad Metrix service revealed that Adaptive Affinity ranked as the top online display advertiser amongst financial companies, reaching nearly 58 percent of the total UK online audience in September 2010, by promoting its site Quickcreditscore.co.uk. (more…)

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