Tag Archives: Netherlands

Be On Selects comScore validated Campaign Essentials™ (vCE®) for Global Campaign Measurement

Integration of vCE Provides Be On With Holistic View of Digital Campaign Performance

London, UK, September 17, 2013 – comScore, Inc., a global leader in digital measurement and analytics, today announced that branded entertainment platform Be On, a division of AOL Networks, has selected comScore validated Campaign Essentials (vCE) as its global campaign performance measurement platform. comScore vCE is a holistic ad and audience delivery validation solution that provides valuable campaign insights, such as audience verification, brand safety and ad viewability, whilst also offering in-flight campaign reporting and daily alerting for effective campaign management.

“We are delighted that Be On has selected comScore vCE as its digital campaign analytics platform, and look forward to working together to validate and optimise campaign performance on a global scale,” said Scott Joslin, VP International Advertising Effectiveness at comScore. “Our experience is based on analysing thousands of campaigns globally, and we are committed to providing our clients with the most advanced advertising solutions to deliver the campaign insights needed to maximise the value of their digital investments.”  (more…)

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Cool heads likely won’t prevail in a hotter, wetter world

Should climate change trigger the upsurge in heat and rainfall that scientists predict, people may face a threat just as perilous and volatile as extreme weather — each other.

Researchers from Princeton University and the University of California-Berkeley report in the journal Science that even slight spikes in temperature and precipitation have greatly increased the risk of personal violence and social upheaval throughout human history. Projected onto an Earth that is expected to warm by 2 degrees Celsius by 2050, the authors suggest that more human conflict is a likely outcome of climate change. (more…)

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Do academic rankings create inequality?

A study led by a Michigan State University scholar questions whether higher education ranking systems are creating competition simply for the sake of competition at a time when universities are struggling financially.

Global rankings that emphasize science and technology research – such as the Academic Rankings of World Universities by Shanghai Jiao Tong University – have become increasingly popular and influential during the past decade, said Brendan Cantwell, lead author and assistant professor of educational administration. (more…)

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China’s chance to reinvent itself environmentally

China’s 34-year-old Environmental Protection Law was created when it made sense for legislators in a developing country to trade environmental well-being for a boost to the gross domestic product.

Today, China wrestles with pollution that is leaving its citizens gasping for clean air, worried about water quality and concerned for the safety of the food grown there. In the current issue of Science, a team of researchers, including a Michigan State University sustainability expert, offers guidelines for revising the EPL to protect both humans and nature. (more…)

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Sex at zero gravity

University of Montreal researchers found that changes in gravity affect the reproductive process in plants. Gravity modulates traffic on the intracellular “highways” that ensure the growth and functionality of the male reproductive organ in plants, the pollen tube. “Just like during human reproduction, the sperm cells in plants are delivered to the egg by a cylindrical tool. Unlike the delivery tool in animals, the device used during plant sex consists of a single cell, and only two sperm cells are discharged during each delivery event,” explained Professor Anja Geitmann of the university’s Department of biology. “Our findings offer new insight into how life evolved on Earth and are significant with regards to human health, as a traffic jam on these highways that also exist in human cells can cause cancer and illnesses such as Alzheimer’s.” (more…)

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IBM Establishes the Smarter Energy Research Institute to Advance the Utility of the Future

Hydro-Québec (Canada), Alliander (Netherlands) and DTE Energy (USA) Join as the First Members

YORKTOWN HEIGHTS, N.Y. – 25 Oct 2012: IBM today announced the launch of the Smarter Energy Research Institute, a new industrial research collaboration model aimed at accelerating innovation across the global energy and utilities market. Hydro-Québec (Canada), Alliander (Netherlands) and DTE Energy (USA) join as the first members.

The Smarter Energy Research Institute is a new collaboration between corporate research and the energy and utilities industry to transform leading energy companies through the use of predictive analytics, system optimization and advanced computation to deliver better services to their customers. Combining IBM Research’s expertise in the areas of mathematical sciences, computer science and high-performance computing with the deep-power engineering and operational know-how of the participating members, the Institute will focus on five core innovation tracks to pursue joint research and where shared investments, knowledge and capabilities will benefit every member. Each company will identify and be active in up to two tracks that match their business and operational priorities. The areas include: (more…)

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The Original Twitter? Tiny Electronic Tags Monitor Birds’ Social Networks

If two birds meet deep in the forest, does anybody hear? Until now, nobody did, unless an intrepid biologist was hiding underneath a bush and watching their behavior, or the birds happened to meet near a research monitoring station. But an electronic tag designed at the University of Washington can for the first time see when birds meet in the wild.

A new study led by a biologist at Scotland’s University of St. Andrews used the UW tags to see whether crows might learn to use tools from one another. The findings, published last week in Current Biology, supported the theory by showing an unexpected amount of social mobility, with the crows often spending time near birds outside their immediate family. (more…)

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Model Shows Dramatic Global Decline in Ratio of Workers to Retired People

A new statistical model predicts that by 2100 the number of people older than 85 worldwide will increase more than previously estimated, and there will be fewer working-age adults to support them than previously expected.

The findings, reported by researchers at the University of Washington and the United Nations, suggest an even greater decrease in the coming decades in support for social security programs for elderly adults.

Lead author Adrian Raftery, UW professor of statistics and sociology, was surprised by how dramatically the proportion of the world’s “oldest old” will increase by the end of the century. (more…)

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