UD researchers conduct consumer behavior studies in Washington
The University of Delaware’s Center for Experimental and Applied Economics (CEAE) rolled out its innovative tuk tuk at the United States Department of Agriculture’s (USDA) Farmers Market on the National Mall in Washington, D.C., on Friday, Sept. 30, conducting a study on consumers’ preferences for food produced with non-traditional irrigation water. (more…)
Understanding the roots of a global, contagious spread of online information may help better predict political revolutions, consumer behavior, box office revenues, public policy debates, and even public health epidemics, a new study co-led by Yale University reveals. The model devised for this study, which identifies those roots and analyzes common patterns of dissemination on a global scale, even predicted the rise of “#Obamacare” as a global Twitter trend. The study appears in PLOS ONE.
Attempts to globally monitor the spread of online information have become increasingly difficult because of the explosive growth in the amount of information available and heightened concerns about personal privacy. To get a better understanding of social contagion, the team focused instead on smaller, local network structures, where messages are transmitted from individuals at the center and spread out rapidly to other individuals, who then retransmit them. (more…)
Integration of vCE Provides Be On With Holistic View of Digital Campaign Performance
London, UK, September 17, 2013 – comScore, Inc., a global leader in digital measurement and analytics, today announced that 
branded entertainment platform Be On, a division of AOL Networks, has selected comScore validated Campaign Essentials (vCE) as its global campaign performance measurement platform. comScore vCE is a holistic ad and audience delivery validation solution that provides valuable campaign insights, such as audience verification, brand safety and ad viewability, whilst also offering in-flight campaign reporting and daily alerting for effective campaign management.
“We are delighted that Be On has selected comScore vCE as its digital campaign analytics platform, and look forward to working together to validate and optimise campaign performance on a global scale,” said Scott Joslin, VP International Advertising Effectiveness at comScore. “Our experience is based on analysing thousands of campaigns globally, and we are committed to providing our clients with the most advanced advertising solutions to deliver the campaign insights needed to maximise the value of their digital investments.” (more…)
We spend a lot of time on Facebook. No joke, right? So it should really come as no surprise that companies have turned to Facebook to appeal more directly to consumers. But how much does business marketing on Facebook affect us? Recently Chadwick Martin Bailey, a custom market research company, teamed up with Constant Contact to conduct a study on the relationship between Facebook and consumer behavior, polling 1,491individuals 18 and older.
According to some of the highlights from the study:
1. 52% of Americans over 18 spend at least an hour on Facebook each week. That 52% can be further broken down into 29% spend 1-5 hours on the site each week, 11% spend 6-10 hours there, 6% spend 11-20 hours perusing the site, and 6% log 21+hours on Facebook each week. That’s a lot of time on Facebook! (more…)
*A scarcity of women leads men to be impulsive, save less, and borrow more*
If you’re a male living in an area with fewer females than you would like, beware: You may be facing a double whammy.
According to new research from Vlad Griskevicius in the U’s Carlson School of Management, the perception that women are scarce in an environment leads men to be impulsive, borrow more, and save less.
First, mating insecurity; then, financial insecurity. Some guys can’t catch a break. (more…)
COLUMBUS, Ohio – Government regulators could more realistically assess the value of improving food safety if they considered the fact that consumers typically want to avoid getting sick – even if it means they have to pay a little extra for safer food, researchers say.
In the world of food regulation, cost-benefit analyses are a primary tool for assessing the societal benefits of mandating more stringent – and more expensive – processing practices. In most cases, regulators determine a dollar value associated with pursuing new rules by estimating how many illnesses and deaths the safer processing would prevent. (more…)
