Tag Archives: spain

Be On Selects comScore validated Campaign Essentials™ (vCE®) for Global Campaign Measurement

Integration of vCE Provides Be On With Holistic View of Digital Campaign Performance

London, UK, September 17, 2013 – comScore, Inc., a global leader in digital measurement and analytics, today announced that branded entertainment platform Be On, a division of AOL Networks, has selected comScore validated Campaign Essentials (vCE) as its global campaign performance measurement platform. comScore vCE is a holistic ad and audience delivery validation solution that provides valuable campaign insights, such as audience verification, brand safety and ad viewability, whilst also offering in-flight campaign reporting and daily alerting for effective campaign management.

“We are delighted that Be On has selected comScore vCE as its digital campaign analytics platform, and look forward to working together to validate and optimise campaign performance on a global scale,” said Scott Joslin, VP International Advertising Effectiveness at comScore. “Our experience is based on analysing thousands of campaigns globally, and we are committed to providing our clients with the most advanced advertising solutions to deliver the campaign insights needed to maximise the value of their digital investments.”  (more…)

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Two decades of work at Yale prove emotions matter in the classroom

In August, leaders from more than 50 schools from around the country will gather at Yale to hear a simple but profound message — emotions matter in the classroom.

The training session will be the largest ever held by the Yale Center for Emotional Intelligence, which has built a sophisticated, science-based program that is anchored in the seminal work of now Yale University President Peter Salovey and fellow psychologist John D. Mayer. Less than a quarter century after publication of their paper, “Emotional Intelligence,” 75,000 educators in more than 500 schools in 30-plus states and countries including England, Spain, Italy, and Australia have learned about the key role of emotions in learning and behavior through a program called RULER. (more…)

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Great ape genetic diversity catalog frames primate evolution and future conservation

A model of great ape history during the past 15 million years has been fashioned through the study of genetic variation in a large panel of humans, chimpanzees, gorillas and orangutans.  The catalog of great ape genetic diversity, the most comprehensive ever, elucidates the evolution and population histories of great apes from Africa and Indonesia. The resource will likely also aid in current and future conservation efforts which strive to preserve natural genetic diversity in populations.

More than 75 scientists and wildlife conservationists from around the world assisted the genetic analysis of 79 wild and captive-born great apes. They represent all six great ape species: chimpanzee, bonobo, Sumatran orangutan, Bornean orangutan, eastern gorilla, and western lowland gorilla, and seven subspecies.  Nine human genomes were included in the sampling. (more…)

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IBM Master The Mainframe Contest Prepares Students With In Demand IT Skills For A Smarter Planet

Over 4,600 students compete from US and Canada

Poughkeepsie, N.Y. – 29 Mar 2013: Throughout the last 49 years, the IBM mainframe has advanced, anticipating both the present and future needs of businesses. Organizations are moving more cloud, mobile, big data and analytics computing projects on to mainframes and joining them with traditional projects like transaction processing, operational analytics and database management to develop solutions that can empower a Smarter Planet. Because of these trends, today’s mainframes are growing in popularity, requiring a new generation of mainframe experts. (more…)

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Around the World with Windows Store Apps

From a physics Ph.D. student-turned-app builder to chimps launching an indie game studio, app builders across the globe are bringing amazing experiences to Windows 8 and enjoying success along the way.

REDMOND, Wash. – Feb. 26, 2013 – This week, thousands have descended upon Barcelona, Spain, for Mobile World Congress, the world’s premier mobile industry event. In honor of this international gathering, we’re celebrating Windows Store apps from around the world, along with stories of the people working behind the scenes to bring those apps to life on Windows 8. (more…)

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IBM Delivers New Services to Help Clients Move Enterprise Applications to the Cloud

Financial, healthcare, government and electronics clients tap IBM SmartCloud Enterprise+;
IBM SmartCloud for SAP Applications now available globally

ARMONK, N.Y. – 29 Jan 2013: IBM today announced global availability for its cloud service on five continents—plus a new center opening in Spain—based on its industry-leading sourcing business to host SAP® applications and other core operations. Now clients can turn to cloud computing for enterprise applications while reducing the overall cost of IT and at the same time, expanding online access and investing in innovative analytics, social business and mobile computing.

Many organizations are eager to leverage the economic advantages of cloud computing to run their critical applications on the cloud. These applications require deep technical expertise, around-the-clock customer service, tight security and ongoing maintenance – features typically found in IT sourcing arrangements but not in the “one-size-fits-all” model of self-service clouds. (more…)

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QR Code Usage among European Smartphone Owners Doubles Over Past Year

Germans are Most Avid Users of QR Codes, while Spain Ranks as Fastest Growing Market

London, UK, 19 September 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile commerce and QR code usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using data from the comScore MobiLens service. The study showed that European smartphone users scanning QR codes via their devices grew by 96 percent in the past year to 17.4 million users for the three month average period ending July 2012. Nearly 3 in every 4 QR code scans resulted in users receiving product information, making this the most popular type of result across Europe. Germany ranked first for usage of QR codes with 18.6 percent of smartphone users making use of the service, several percentage points higher than its European counterparts. (more…)

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Q&A: Economic ‘Prophet’ Now Showing Classes How Theory Translates into Practice

Stephen Roach is a respected authority on Asia — China in particular — and an often-cited and widely recognized prophet on the global economy.

Until recently chair of Morgan Stanley Asia and long the firm’s chief economist, Roach came to Yale in 2010 as a senior fellow in the newly inaugurated Jackson Institute for Global Affairs, with a joint appointment at the School of Management (SOM). This spring Roach announced he would be retiring from Morgan Stanley after 30 years with the firm to teach full time at Yale.

YaleNews recently met with the economist in his office to discuss his new career as a teacher and to get his prognosis on the future of the world economy. (more…)

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