*comScore Releases Overview of European Internet Usage for February 2012*
LONDON, UK, 12 April 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing that 386.6 million Europeans went online in February 2012 for an average of 28.2 hours per person. This release highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also showed that 46 percent of Europeans visit Sports sites, with Turkey and Ireland having the highest penetration at approximately 70 percent in February 2012. (more…)
ANN ARBOR, Mich.— More young adults today would rather hit the information highway than the open highway, say University of Michigan researchers.
In a new study in the journal Traffic Injury Prevention, Michael Sivak and Brandon Schoettle of the U-M Transportation Research Institute found that having a higher proportion of Internet users was associated with lower licensure rates among young persons.
And this is just not in the United States; it’s happening in other countries, too. (more…)
*Nearly Half of UK Smartphone Users Access News At Least Once Each Month*
LONDON, UK, 22 March 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile news access across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens service. The study showed that nearly 37 percent of smartphone users in EU5 reported accessing news sites via an app or browser in January 2012, showing an increase of 74 percent over the past year. For EU5 smartphone users who accessed news sites on a near-daily basis, the growth rate was even stronger at 82 percent. The UK showed the highest penetration with nearly half (46.8 percent) of smartphone users reporting having accessed news sites at least once in the past month. (more…)
*Report Offers Insights on the Mobile and Connected Device Landscape in 2011 and What They Mean for 2012*
RESTON, VA, February 23, 2012 – comScore, Inc., a leader in measuring the digital world, today released the 2012 Mobile Future in Focus report. This annual report examines the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media consumption in 2011. The report highlights insights primarily from mobile markets in the United States, France, Germany, Italy, Spain, United Kingdom, Japan, and Canada. (more…)
*Microsoft encourages individuals to examine their online reputation and offers tips to start the new year with the best digital foot forward.*
REDMOND, Wash. — Jan. 24, 2012 — In observance of Data Privacy Day 2012, Microsoft Corp. is releasing new data about consumer behaviors online and is offering guidance and tips to help people better manage their online profiles and maintain a positive reputation. In an increasingly connected world, everything people do online, from responding to emails and texts to clicking the “like” and “retweet” buttons on favorite Web pages, uploading photos and making purchases online, contributes to their online reputation.
Although 2012 is still new, Microsoft recommends people resolve to actively monitor and safeguard their online reputations. (more…)
*In the year since Microsoft launched controller-free Kinect for Xbox 360, the device has taken on a life of its own. First Kinect became the fastest-selling consumer device in history and then it started showing up outside the living room in healthcare, education, and technology.*
REDMOND, Wash. – Oct. 31, 2011 – When it comes to technology and moon landings, there are small steps – and then there are leaps.
It’s been a year since Kinect for Xbox 360 jumped onto the scene, bringing with it a new era of controller-free, interactive gaming and entertainment for the living room.
“It’s been an amazing 12 months – it’s been absolutely inspiring,” says Alex Kipman, general manager of incubation for Microsoft’s Interactive Entertainment Business. “When you have a great vision you expect it to do great things, but it’s humbling and inspiring to actually see it happen and exceed your expectations in terms of the ability – over a very short period of time – that you have affected the entire world.” (more…)
*Apple iOS Accounts for 31 Percent of EU5 Mobile and Connected Devices in Use and 61 Percent of Non-Computer Digital Traffic*
LONDON, UK, 26 October 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of the mobile and connected device landscape across five leading European markets (France, Germany, Italy, Spain and the United Kingdom). The data shows cross-platform digital media consumption on the rise in the region, buoyed by the growth in adoption of smartphones, tablets and other non-computer web-enabled devices, collectively termed “connected devices”. In August 2011, these devices drove 4.6 percent of total digital traffic in the EU5, fuelled primarily by the use of smartphones.
“While we have seen the increasing adoption of smartphones in the EU5 contribute to the rapid growth of mobile media consumption, we are also beginning to see tablets and other connected devices play an increasing role,” said Jeremy Copp, comScore vice president for Mobile in Europe. “With more options available for consuming digital media on the go than ever before, many users now access online content from multiple platforms throughout the day. This media fragmentation has made it more important than ever for advertisers and publishers to take a holistic view of audience measurement to effectively reach their audiences.” (more…)
*comScore Releases Overview of European Internet Usage for August 2011*
LONDON, UK, 11 October 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 372.1 million unique visitors went online in August 2011 for an average of 25.4 hours per person. This release highlights internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable markets, the United Kingdom showed the highest engagement with users spending an average of nearly 35 hours online in the past month, up 1.5 hours from the previous month. (more…)
usage in Europe, showing that 386.6 million Europeans went online in February 2012 for an average of 28.2 hours per person. This release highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also showed that 46 percent of Europeans visit Sports sites, with Turkey and Ireland having the highest penetration at approximately 70 percent in February 2012. (more…)
