Tag Archives: benchmark data

QR Code Usage among European Smartphone Owners Doubles Over Past Year

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Germans are Most Avid Users of QR Codes, while Spain Ranks as Fastest Growing Market

London, UK, 19 September 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile commerce and QR code usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using data from the comScore MobiLens service. The study showed that European smartphone users scanning QR codes via their devices grew by 96 percent in the past year to 17.4 million users for the three month average period ending July 2012. Nearly 3 in every 4 QR code scans resulted in users receiving product information, making this the most popular type of result across Europe. Germany ranked first for usage of QR codes with 18.6 percent of smartphone users making use of the service, several percentage points higher than its European counterparts. (more…)

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Number of European Smartphone Users Accessing News Surges 74 Percent Over Past Year

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*Nearly Half of UK Smartphone Users Access News At Least Once Each Month*

LONDON, UK, 22 March 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile news access across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens service. The study showed that nearly 37 percent of smartphone users in EU5 reported accessing news sites via an app or browser in January 2012, showing an increase of 74 percent over the past year. For EU5 smartphone users who accessed news sites on a near-daily basis, the growth rate was even stronger at 82 percent. The UK showed the highest penetration with nearly half (46.8 percent) of smartphone users reporting having accessed news sites at least once in the past month. (more…)

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Europe Sees 40 Percent Growth in Mobile Banking Through Smartphones

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*Males Nearly Twice as Likely as Females to Use Mobile Banking*

LONDON, UK, May 27, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service which showed that 20 million mobile users across the five leading European markets (UK, France, Spain, Germany and Italy), representing 8.5 percent of mobile subscribers in these markets, accessed their bank account via a mobile phone in March 2011. Since August 2010, the first month this activity has been measured in MobiLens, there has been a 15.4 percent rise in mobile bankers which has been largely driven by smartphone users who accounted for 70 percent of the mobile banking market in March 2011. Among Smartphone owners the number of banking users has risen by 40 percent since August 2010. (more…)

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