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Europe Sees 40 Percent Growth in Mobile Banking Through Smartphones

*Males Nearly Twice as Likely as Females to Use Mobile Banking*

LONDON, UK, May 27, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service which showed that 20 million mobile users across the five leading European markets (UK, France, Spain, Germany and Italy), representing 8.5 percent of mobile subscribers in these markets, accessed their bank account via a mobile phone in March 2011. Since August 2010, the first month this activity has been measured in MobiLens, there has been a 15.4 percent rise in mobile bankers which has been largely driven by smartphone users who accounted for 70 percent of the mobile banking market in March 2011. Among Smartphone owners the number of banking users has risen by 40 percent since August 2010. (more…)

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