Tag Archives: mobile users

U.S. Mobile Map Audience Grows 39 Percent in Past Year as Fixed-Internet Map Audience Softens Slightly

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*Smartphone Adoption Leads to Doubling of Map App Audience*

RESTON, VA, July 18, 2011 – comScore, Inc., a leader in measuring the digital world, today released results of a U.S. study of mobile map usage based on data from its comScore MobiLens service. The study found that 48 million mobile users accessed maps on their mobile device during the three month average period ending May 2011, an increase of 39 percent from the previous year, driven in large part by the increase in smartphone adoption. The study found that map usage via mobile applications was the primary access point for smartphone owners as the map app audience doubled in size over the past year. (more…)

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Europe Sees 40 Percent Growth in Mobile Banking Through Smartphones

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*Males Nearly Twice as Likely as Females to Use Mobile Banking*

LONDON, UK, May 27, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service which showed that 20 million mobile users across the five leading European markets (UK, France, Spain, Germany and Italy), representing 8.5 percent of mobile subscribers in these markets, accessed their bank account via a mobile phone in March 2011. Since August 2010, the first month this activity has been measured in MobiLens, there has been a 15.4 percent rise in mobile bankers which has been largely driven by smartphone users who accounted for 70 percent of the mobile banking market in March 2011. Among Smartphone owners the number of banking users has risen by 40 percent since August 2010. (more…)

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comScore Releases First Comparative Report on Mobile Usage in Japan, United States and Europe

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*Japan Mobile Audience “Most Connected” with 3 of 4 Users Accessing Mobile Media in June

Social Networking Shows Highest Reach among U.S. Mobile Users, While Europeans Text the Most *

RESTON, VA, October 7, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on mobile usage and behaviors in Japan, the United States and Europe from its MobiLens service. The report examined multiple dimensions of mobile usage including content consumption, demographic comparisons and top social networking brands across markets to provide a comparative look at how consumers interact with mobile media across various geographic markets. (more…)

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