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QR Code Usage among European Smartphone Owners Doubles Over Past Year

Germans are Most Avid Users of QR Codes, while Spain Ranks as Fastest Growing Market

London, UK, 19 September 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile commerce and QR

code usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using data from the comScore MobiLens service. The study showed that European smartphone users scanning QR codes via their devices grew by 96 percent in the past year to 17.4 million users for the three month average period ending July 2012. Nearly 3 in every 4 QR code scans resulted in users receiving product information, making this the most popular type of result across Europe. Germany ranked first for usage of QR codes with 18.6 percent of smartphone users making use of the service, several percentage points higher than its European counterparts. (more…)

Nearly 1 in 5 Smartphone Owners Access Check-In Services Via their Mobile Device

By Guest PostMay 12, 2011Technologyandroid, apple, check in services, Comscore, comscore mobilens, facebook places, foursquare, gowalla, iPhone, mark donovan, Microsoft, mobile population, mobile social networking, palm, rim, smartphone population, smartphone user, symbian

*70 Percent of Mobile Users “Checking-In” from an Android or Apple Phone*

*Check-In Service Users Demonstrate Strong Propensity for Mobile Media Usage*

RESTON, VA, May 12, 2011 – comScore, Inc., a leader in measuring the digital world, today released the results from a study of mobile social networking check-in service users based on data from its comScore MobiLens service. The study found that 16.7 million U.S. mobile subscribers used location-based “check-in” services on their phones in March 2011, representing 7.1 percent of the entire mobile population. 12.7 million check-in users did so on a smartphone, representing 17.6 percent of the smartphone population. The study also found that check-in service users showed a high propensity for mobile media usage, including accessing retail sites and shopping guides, and displayed other characteristics of early adopters, including a stronger likelihood of owning a tablet device and accessing tech news, when compared to the average smartphone user. (more…)

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QR Code Usage among European Smartphone Owners Doubles Over Past Year

Nearly 1 in 5 Smartphone Owners Access Check-In Services Via their Mobile Device