Tag Archives: audience

Seven steps to selling your idea to the boss

ANN ARBOR — Middle managers often know best when certain practices or products are ripe for change in an organization, but can struggle selling their ideas up the chain of command.

Sue Ashford, professor of management and organizations at the University of Michigan Ross School of Business, details smart steps managers can take to get their ideas considered and implemented in a new Harvard Business Review article. (more…)

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For Presidential Candidates, Image May Trump Debate Issues

The wide swings in debate performances by this year’s presidential candidates reflect the fact that in modern campaigns, a candidate’s image is the message, according to linguistic anthropologists who have studied presidential campaigns.

Candidates send important messages to voters through even their smallest gestures, the researchers say. For example, in this year’s first debate, President Barack Obama often looked down at the podium and was criticized for appearing disengaged. In subsequent debates Obama directly addressed his Republican opponent, former Massachusetts Gov. Mitt Romney, and increased the use of a hammering hand gesture sometimes called the “power grip.” (more…)

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Nearly Half of European Online Audience Visit Sports Sites

*comScore Releases Overview of European Internet Usage for February 2012*

LONDON, UK, 12 April 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing that 386.6 million Europeans went online in February 2012 for an average of 28.2 hours per person. This release highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also showed that 46 percent of Europeans visit Sports sites, with Turkey and Ireland having the highest penetration at approximately 70 percent in February 2012. (more…)

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