For Presidential Candidates, Image May Trump Debate Issues
The wide swings in debate performances by this year’s presidential candidates reflect the fact that in modern campaigns, a candidate’s image is the message, according to linguistic anthropologists who have studied presidential campaigns.
Candidates send important messages to voters through even their smallest gestures, the researchers say. For example, in this year’s first debate, President Barack Obama often looked down at the podium and was criticized for appearing disengaged. In subsequent debates Obama directly addressed his Republican opponent, former Massachusetts Gov. Mitt Romney, and increased the use of a hammering hand gesture sometimes called the “power grip.” (more…)