Tag Archives: message

IBM Unveils New Technology to Connect a Smarter Planet

New Appliance, Software and Services Extend the IBM MobileFirst Strategy

LAS VEGAS – 29 Apr 2013: IBM’s Smarter Planet strategy took a major technological step forward today with the introduction of IBM MessageSight, a new appliance designed to help organizations manage and communicate with the billions of mobile devices and sensors found in systems such as automobiles, traffic management systems, smart buildings and household appliances.

Over the next 15 years, the number of machines and sensors connected to the Internet will explode. According to IMS Research, there will be more than 22 billion web-connected devices by 2020[i].These new devices will generate more than 2.5 quintillion bytes of new data every day[ii], while every hour enough information is consumed by Internet traffic to fill seven million DVDs.[iii]  (more…)

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For Presidential Candidates, Image May Trump Debate Issues

The wide swings in debate performances by this year’s presidential candidates reflect the fact that in modern campaigns, a candidate’s image is the message, according to linguistic anthropologists who have studied presidential campaigns.

Candidates send important messages to voters through even their smallest gestures, the researchers say. For example, in this year’s first debate, President Barack Obama often looked down at the podium and was criticized for appearing disengaged. In subsequent debates Obama directly addressed his Republican opponent, former Massachusetts Gov. Mitt Romney, and increased the use of a hammering hand gesture sometimes called the “power grip.” (more…)

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God as a Drug: The Rise of American Megachurches

American megachurches use stagecraft, sensory pageantry, charismatic leadership and an upbeat, unchallenging vision of Christianity to provide their congregants with a powerful emotional religious experience, according to research from the University of Washington.

“The megachurches movement is one of the leading indicators of how American Christians exercise their faith these days, so therefore they should be understood,” said James Wellman, associate professor of American religion at the University of Washington. “And our study shows they’re doing a pretty effective job for their members, based on self-reports, contrary to public opinion that tends to pass them off as a type of consumerist religion. In fact, their members speak eloquently of their spiritual growth.” (more…)

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Emotional News Framing Affects Public Response to Crises, MU Study Finds

COLUMBIA, Mo. – When organizational crises occur, such as plane crashes or automobile recalls, public relations practitioners develop strategies for substantive action and effective communication. Now, University of Missouri researchers have found that the way in which news coverage of a crisis is framed affects the public’s emotional response toward the company involved.

Glen Cameron, the Maxine Wilson Gregory Chair in Journalism Research and professor of strategic communication at the University of Missouri School of Journalism, along with Hyo Kim of Nanyang Technological University in Singapore, studied the reactions of news readers when exposed to a story about a crisis. One group read an “anger-frame” story that blamed the organization for the crisis. Another group read a “sadness-frame” story that focused on the victims and how they were hurt by the crisis. Cameron and Kim found that those who read the “anger-frame” story read the news less closely and had more negative attitudes toward the company than those exposed to the “sadness-frame” story. (more…)

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Taking Safety Personally

A year after the BP explosion and oil spill, those trying to find someone to blame are misguided, says psychological scientist E. Scott Geller, Alumni Distinguished professor at Virginia Tech, and author of a new paper published in Current Directions in Psychological Science, a journal of the Association for Psychological Science. Geller has spent much of his 42-year career developing interventions to keep people safe, particularly helping companies develop a culture that promotes occupational safety. (more…)

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