UD research explores one firm’s process behind weaving its success
A research team from the University of Delaware and the Indian Institute of Management took a deeper look into the newly emerging domain of “forward-looking” business strategies and found that firms have far more ability to actively influence the future of their markets than once thought. (more…)
COLUMBIA, Mo. – When organizational crises occur, such as plane crashes or automobile recalls, public relations practitioners develop strategies for substantive action and effective communication. Now, University of Missouri researchers have found that the way in which news coverage of a crisis is framed affects the public’s emotional response toward the company involved.
Glen Cameron, the Maxine Wilson Gregory Chair in Journalism Research and professor of strategic communication at the University of Missouri School of Journalism, along with Hyo Kim of Nanyang Technological University in Singapore, studied the reactions of news readers when exposed to a story about a crisis. One group read an “anger-frame” story that blamed the organization for the crisis. Another group read a “sadness-frame” story that focused on the victims and how they were hurt by the crisis. Cameron and Kim found that those who read the “anger-frame” story read the news less closely and had more negative attitudes toward the company than those exposed to the “sadness-frame” story. (more…)
