Tag Archives: internet usage

European Women Drive Majority of Engagement at Online Retail and Community Websites

comScore Releases May 2012 Overview of European Internet Usage Showing Tumblr, Otto Gruppe and Groupon among Most Women-Oriented Web Properties

London, UK, 2 July 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing that 395.7 million Europeans went online in May 2012 for an average of 27.6 hours each. The data for May, which includes internet usage in 49 European markets aggregated into the European region and individual reporting on 18 markets, also highlights the site categories and web properties with the highest concentration of usage among women in Europe. Tumblr.com had the highest concentration of usage among women, who accounted for 69 percent time spent on the popular social network. The report also showed that women generated the majority of time spent on multiple Retail subcategories, such as Fragrances/Cosmetics (71 percent share), Apparel (67 percent) and Department Stores (65 percent). (more…)

Read More

Apple, Amazon Dominating Tablet, E-reader Market, RJI Survey Shows

Mobile devices not replacing printed newspapers as quickly as earlier predicted, MU expert says

COLUMBIA, Mo. ­— Two-thirds of U.S. adults now use at least one mobile media device in their daily lives, according to a national survey recently conducted by the Reynolds Journalism Institute (RJI) at the University of Missouri School of Journalism. The RJI survey found that news consumption ranks fourth among reasons people use mobile devices, behind interpersonal communications, entertainment, and Internet usage for information not provided by news organizations. Despite the large number of mobile device users, Roger Fidler, the program director for digital publishing at RJI, says that mobile news products do not appear to be replacing printed newspapers as quickly as was earlier predicted.

“The increased use of mobile devices does not yet appear to have accelerated the switch from print to digital news consumption as earlier surveys suggested,” Fidler said. “Forty percent of mobile device users indicated in our survey that they still subscribe to printed newspapers and news magazines. This percentage was almost identical for non-users of mobile devices.” (more…)

Read More

Nearly Half of European Online Audience Visit Sports Sites

*comScore Releases Overview of European Internet Usage for February 2012*

LONDON, UK, 12 April 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing that 386.6 million Europeans went online in February 2012 for an average of 28.2 hours per person. This release highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also showed that 46 percent of Europeans visit Sports sites, with Turkey and Ireland having the highest penetration at approximately 70 percent in February 2012. (more…)

Read More

The Netherlands and France Have the Highest Penetration of Online Banking Users in Europe

*comScore Releases Overview of European Internet Usage for December 2011*

LONDON, UK, 16 February 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 381.5 million unique visitors went online in December 2011 for an average of 27.5 hours per person. This release highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also shows that online banking reached 66.3 percent of the internet audience in the Netherlands, making it the top market in Europe for sites such as ING Group. (more…)

Read More

Nearly 50 Percent of Internet Users in Europe Visit Newspaper Sites

*comScore Releases Overview of European Internet Usage for November 2011*

LONDON, UK, 19 January 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing that 379.4 million Europeans went online in November 2011 for an average of 27.8 hours per person. This release highlights Internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also showed that 47.8 percent of Europeans visit Newspaper sites, with a notable percentage of visits to the top 5 Newspaper sites preceded by a visit to Facebook.

Nearly 1 in 2 Europeans Visit Newspaper Sites
In November 2011, 181.5 million unique people in Europe visited Newspaper sites, an increase of 9 percent from the previous year. The Daily Mail continued to attract the largest audience at 20.1 million unique visitors, followed by the Guardian at 15.7 million unique visitors. Turkish newspapers Hürriyet and Milliyet and German newspaper Bild rounded out the top five Newspaper properties, with each attracting approximately 10 million unique visitors. (more…)

Read More

Colombia Internet Audience Increases 31 Percent in Past Year to Rank as Fastest-Growing Market in Latin America

*comScore Offers Complimentary Webinar: State of the Internet Colombia* 

Bogotá, Colombia, December 9, 2010 – comScore, Inc., a leader in measuring the digital world, today released results from its latest study on Internet usage in Colombia. The report found that Colombia is the fastest-growing Internet market in Latin America, growing 31 percent in the past year to reach 11.8 million unique visitors in September 2010. comScore will present the complete results of the study during a live, complimentary webinar: The State of the Internet Colombia, on Thursday, December 16. To register for the webinar, please visit: https://www1.gotomeeting.com/register/588462985 

“The online channel in Colombia has experienced expansive growth in the past year with more people accessing the Internet as part of their daily routine,” said Hugo Hernández, comScore country manager for Colombia. “As one of the fastest-growing online markets, Colombia offers significant potential for digital innovation and development as more industries, such as retail and travel, begin to integrate the online channel into their business strategies.”  (more…)

Read More

The Netherlands Leads Europe in Online Visit Frequency

*Average Internet User in the Netherlands Spent Nearly 32 Hours Online in September 2010*

London, U.K., 27 October, 2010 – comScore, Inc., a leader in measuring the digital world, today released a study of internet usage in the Netherlands based on the comScore Media Metrix audience measurement service. The data revealed that the Netherlands ranked highest among European countries in terms of frequency of internet visitation with 78.2 visits per visitor in September 2010. Dutch internet users also exhibit strong engagement with an average of 31.9 hours per visitor spent online in September 2010. Users spent most of their time on Portals (7.2 hours), followed by Instant Messaging (6.9 hours), Social Networking (3.5 hours) and E-Mail (3.1 hours). (more…)

Read More

Russia Has Most Engaged Social Networking Audience Worldwide

*Yandex Reached Nearly 80 Percent of Russian Internet Audience in August 2010*

London, U.K., 20th October, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of internet usage in Russia based on August 2010 data from the comScore Media Metrix service. The study revealed that Russians are the heaviest social networkers worldwide in terms of time spent per user and that Yandex is the leading property in the Russian Federation. (more…)

Read More