Tag Archives: mike read

Turkey Has Third Most Engaged Online Audience in Europe

*Mike Read to Speak at Webrazzi on 19 October About ‘Turkey in the Global Internet and the Future of Online Measurement’*

LONDON, UK, 18 October 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe and Turkey, showing that of Europe’s 372 million unique visitors, Turkey accounts for 23.1 million unique visitors during August 2011. The United Kingdom showed the highest engagement with users spending an average of nearly 35 hours online in the past month, up 1.5 hours from the previous month. The Netherlands ranked second (32.8 hours per month), closely followed by Turkey, where the average internet user spent 32.7 hours online consuming 3,706 pages per month, the highest consumption amongst all countries reported. (more…)

Read More

Germany Leads Europe in Online Video Viewing

*Internet Users in Germany, Turkey, Spain and UK Watch Average of At Least 30 Minutes a Day of Online Video*

LONDON, UK, 14 June, 2011 – comScore, Inc., a leader in measuring the digital world, today released April 2011 data from the comScore Video Metrix service, showing that Germany leads in online video viewing across several reporting metrics for the European countries currently reported in comScore Video Metrix (France, Germany, Italy, Russia, Spain, Turkey and UK).

“Online video is beginning to compete with traditional television viewing for people’s attention, and Internet users in several European countries are leading the way,” said Mike Read, comScore SVP of Europe. “Germany is not only the largest European market for online video viewing but also the most engaged at nearly 20 hours per viewer per month, while several other countries are not far behind.” (more…)

Read More

comScore Launches Online Video Measurement Service in Turkey

*More Turkish Viewers Watch Online Video on Facebook Than YouTube*

London, UK, April 7, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the launch of Video Metrix in Turkey. This online video measurement service, which was the first to market in the U.S. more than four years ago, has been developed to enable comScore’s clients to succeed in the online video marketplace. The debut Video Metrix report in Turkey showed that nearly 3 billion online videos were viewed by 20.2 million unique viewers in February 2011.

“At Nokta, we are firm believers in the value of transparency – not just to our business, but to the marketplace as a whole […],” says Tümay Asena, CEO at Nokta Medya. ”After a quick and easy tag implementation process, we are now looking forward to being able to showcase the full value of our video offering in ways that suit both the targeting needs of media planners, and the Nokta business model. The introduction of Video Metrix, comScore’s video measurement service, will make a true difference to the Turkish market.” (more…)

Read More

comScore Launches Video Metrix 2.0 in the UK to Measure Evolving Online Video Landscape

*New Metrics Offer Detailed Market Intelligence for UK Industry* 

London, UK, 13 January, 2010: comScore, Inc., a leader in measuring the digital world, today announced the UK launch of Video Metrix 2.0, the next generation of comScore’s industry leading online video measurement service. The new service offers several enhancements – including reporting of online video ad impressions – designed to better align with the realities of today’s online video landscape. For more information on Video Metrix 2.0, please visit www.videometrix2.com.  (more…)

Read More

Online Display Advertising Market Grows 34 Percent in the UK Versus Year Ago

*British Consumers Exposed to 221 Billion Display Ads During Q3 2010*

LONDON, UK, November 3, 2010 – comScore, Inc., a leader in measuring the digital world, today released an overview of the UK online display advertising market for Q3 2010, which showed strong gains compared to Q3 2009. Data from comScore’s Ad Metrix services showed that UK internet users received more than 221 billion display ads during the third quarter, marking a 34-percent increase versus year ago. (more…)

Read More

10 Million UK Consumers Sought Financial Advice Online in September 2010

*More Than One Out of Three Financial Advice Seekers Visited Moneysupermarket.com*

London, UK, 02 November, 2010 – comScore, Inc., a leader in measuring the digital world, today released a ranking of top Financial Information/Advice Sites in the UK based on September 2010 data from its comScore Media Metrix service. Nearly 10 million internet users turned to the web for financial advice, spending an average of 15 minutes on sites in the category during the month.

Data from the comScore Ad Metrix service revealed that Adaptive Affinity ranked as the top online display advertiser amongst financial companies, reaching nearly 58 percent of the total UK online audience in September 2010, by promoting its site Quickcreditscore.co.uk. (more…)

Read More

Russia Has Most Engaged Social Networking Audience Worldwide

*Yandex Reached Nearly 80 Percent of Russian Internet Audience in August 2010*

London, U.K., 20th October, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of internet usage in Russia based on August 2010 data from the comScore Media Metrix service. The study revealed that Russians are the heaviest social networkers worldwide in terms of time spent per user and that Yandex is the leading property in the Russian Federation. (more…)

Read More