Tag Archives: traditional media

Technology in the Classroom

UD students use iPads to study the presidential election

Ralph Begleiter and Paul Brewer, professors in the University of Delaware’s Department of Communication, wanted to see if students enrolled in their Road to the Presidency class would pay more attention to the presidential election if media were at their fingertips 24/7. Through a UD Information Technologies (IT) Transformation Grant, iPads were distributed to students enrolled in the course.

“There is something about a student laying their finger on the iPad and discovering what event occurred to make a jump in public opinion popularity occur. It’s that interactivity that makes it a personal experience for the student,” Begleiter observed. (more…)

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comScore Releases “The Digital Politico” Report Highlighting 5 Ways Digital Media is Shaping the 2012 U.S. Presidential Election

Digital Advertising and Social Media Play Prominent Roles in Political Campaigns, Delivering Amplified Exposure and Facilitating Online Fundraising

RESTON, VA, April 30, 2012 – comScore, Inc., a leader in measuring the digital world, today released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, the report examines key trends shaping the current election cycle in areas such as social media, digital advertising, and paid search. To download a complimentary copy of the report, please visit: https://www.comscore.com/DigitalPolitico.

“Digital media has emerged over the past few election cycles as a formidable platform for political campaigns, providing the ability to efficiently target campaign messages and reach key voting constituencies at a fraction of the cost of traditional media,” said Andrew Lipsman, VP of Industry Analysis at comScore. “Political blogs, online advertising and online fundraising have helped shape the past few elections, but 2012 will almost certainly be remembered as the ‘social media election’ given how central Facebook and Twitter have become to the current digital battleground.” (more…)

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Science Outreach : Getting Started is Easy!

Sharing scientific knowledge is a fundamental part of university life. Regardless of whether you’re an undergraduate or a tenured professor, everyone has the responsibility of spreading their knowledge as widely as possible.

Why would you want to, though? “For a variety of reasons,” answers William Raillant-Clark, Press attaché at Université de Montréal’s Office of Communications and Public Relations. “The media is an excellent vehicle for communicating your ideas or your discoveries to the general public, and it can also draw the attention of your research peers to your work. This is one of the reasons why funding partners and potential research directors take into consideration science outreach work.” (more…)

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Serendipitous News Reading Online is Gaining Prominence, MU Study Shows

*Media should place news links on different sites to take advantage of this phenomenon*

COLUMBIA, Mo. –Traditional media, such as newspapers and television news, require readers and viewers to intentionally seek out news by picking up a newspaper or turning on the television. The Internet and new technologies now are changing the way readers consume online news. New research from the University of Missouri shows that Internet users often do not make the conscious decision to read news online, but they come across news when they are searching for other information or doing non-news related activities online, such as shopping or visiting social networking sites. (more…)

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comScore Launches Video Metrix 2.0 in the UK to Measure Evolving Online Video Landscape

*New Metrics Offer Detailed Market Intelligence for UK Industry* 

London, UK, 13 January, 2010: comScore, Inc., a leader in measuring the digital world, today announced the UK launch of Video Metrix 2.0, the next generation of comScore’s industry leading online video measurement service. The new service offers several enhancements – including reporting of online video ad impressions – designed to better align with the realities of today’s online video landscape. For more information on Video Metrix 2.0, please visit www.videometrix2.com.  (more…)

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