Tag Archives: online news

India’s Daily Readership of Online News and Information Jumps 34 Percent in the Past Year

Times of India Leads Online News Ranking, While Also Generating Significant Traffic from Abroad

New Delhi, 1 October 2013 – comScore, Inc., a leader in measuring the digital world, today released a report highlighting online news readership in India based on data from its comScore MMX service. The report showed that there has been significant growth in daily readership of news and information content in the past year, with an increase of 34 percent to 9.4 million average daily visitors to the category. (more…)

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Serendipitous News Reading Online is Gaining Prominence, MU Study Shows

*Media should place news links on different sites to take advantage of this phenomenon*

COLUMBIA, Mo. –Traditional media, such as newspapers and television news, require readers and viewers to intentionally seek out news by picking up a newspaper or turning on the television. The Internet and new technologies now are changing the way readers consume online news. New research from the University of Missouri shows that Internet users often do not make the conscious decision to read news online, but they come across news when they are searching for other information or doing non-news related activities online, such as shopping or visiting social networking sites. (more…)

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