Tag Archives: digital media

Digital Media vs. Print Media

When you wake up in the morning, what’s one of the first things that you do? Do you head outside to pick the paper off the stoop, or do you hop online to see the latest news bits from overnight? Well, people still do both, but digital media is quickly becoming a very popular option.

Up-to-date Information

Sure, the newspaper tells you what is going on “now” in the general sense; however, the Internet can literally give you a play by play as a story is unfolding. People choose digital media because they can find out what is happening at that exact moment. Furthermore, they don’t have to wait for the newspaper to come; they can log on to the web at any time via a computer or smart phone. (more…)

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comScore Releases “The Digital Politico” Report Highlighting 5 Ways Digital Media is Shaping the 2012 U.S. Presidential Election

Digital Advertising and Social Media Play Prominent Roles in Political Campaigns, Delivering Amplified Exposure and Facilitating Online Fundraising

RESTON, VA, April 30, 2012 – comScore, Inc., a leader in measuring the digital world, today released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, the report examines key trends shaping the current election cycle in areas such as social media, digital advertising, and paid search. To download a complimentary copy of the report, please visit: https://www.comscore.com/DigitalPolitico.

“Digital media has emerged over the past few election cycles as a formidable platform for political campaigns, providing the ability to efficiently target campaign messages and reach key voting constituencies at a fraction of the cost of traditional media,” said Andrew Lipsman, VP of Industry Analysis at comScore. “Political blogs, online advertising and online fundraising have helped shape the past few elections, but 2012 will almost certainly be remembered as the ‘social media election’ given how central Facebook and Twitter have become to the current digital battleground.” (more…)

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IBM Closes on Acquisition of Platform Computing

ARMONK, N.Y. – 09 Jan 2012: IBM today announced it has completed the acquisition of Platform Computing, a privately held company headquartered in Toronto, Ontario, Canada. Financial terms were not disclosed.

On October 11, 2011, IBM announced that it had entered into a definitive agreement to acquire Platform Computing, a global leader in cluster, grid and cloud management software for distributed computing environments. (more…)

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Digital Media A Factor in Ferocity of Political Campaigns

*MU researcher finds negative language inspires further viciousness*

A University of Missouri study of recent political blogs indicates politics are getting nastier due to digital media, which are segmenting people into polarized interest groups. The researcher recommends a balanced approach to finding information in order to return civility to political discourse, which is at the heart of democracy.

“One side is going to lose in every political discussion,” said Ben Warner, associate professor of communication in the MU College of Arts and Science. “The danger with this open hostility found in digital media toward the other side in politics is that it undermines the legitimacy of the people that we disagree with politically. It’s important to recognize that people who disagree with you aren’t ‘evil’ or ‘trying to destroy America;’ they just have different perspectives.” (more…)

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Microsoft Announces Finalists for Global Student Technology Competition

*More than 400 students invited to showcase their technology to solve the world’s toughest problems at Microsoft Imagine Cup 2011 Worldwide Finals in New York.*

NEW YORK — May 23, 2011 — In July, more than 400 of the brightest young minds from around the world will travel to New York to showcase their innovative ideas for using technology to solve the world’s toughest problems. As the winners of regional, national and online Imagine Cup competitions, these high school and university students represent the pinnacle of innovation, creativity and entrepreneurialism from 73 countries and regions around the globe. (more…)

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Introducing Livestand from Yahoo! – A Personalized Digital Newsstand for Tablets and Mobile Phones

*Scalable Publishing Platform Will First Come to Life with Yahoo!’s Vast Digital Content Library*  

SUNNYVALE, CA – February 10, 2011 – Yahoo! Inc. today announced Livestand from Yahoo!, a digital newsstand that continually offers new content to consumers, based on their interests. Launching first for tablets, Livestand from Yahoo! will enable publishers and advertisers to seamlessly distribute content across tablets and mobile phones in an experience that is elegant and personalized to the individual. 

Designed to initially power Yahoo!’s vast digital content library – which includes Sports, News, Finance, Flickr, omg!, and the Yahoo! Contributor Network – Livestand from Yahoo! leverages Yahoo!’s strengths in content and personalization and re-imagines them into a new kind of experience for the rapidly growing tablet and mobile phone categories.  (more…)

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comScore Veteran Amy Weinberger Appointed Vice President for Australia and New Zealand

*comScore Continues Emphasis on Expansion in Asia Pac*

Sydney, Australia, November 12, 2010 – comScore, Inc., a leader in measuring the digital world, today announced the appointment of Amy Weinberger as vice president for Australia and New Zealand. Ms. Weinberger brings nearly 12 years of digital research industry experience to her new role, including 8 years of experience with comScore in its San Francisco office where she was responsible for developing relationships and delivering value to some of the leading global technology brands. Ms. Weinberger will be responsible for new and existing business in Australia and New Zealand and will be based in Sydney. (more…)

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