*comScore Continues Emphasis on Expansion in Asia Pac*
Sydney, Australia, November 12, 2010 – comScore, Inc., a leader in measuring the digital world, today announced the appointment of Amy Weinberger as vice president for Australia and New Zealand. Ms. Weinberger brings nearly 12 years of digital research industry experience to her new role, including 8 years of experience with comScore in its San Francisco office where she was responsible for developing relationships and delivering value to some of the leading global technology brands. Ms. Weinberger will be responsible for new and existing business in Australia and New Zealand and will be based in Sydney.
“Australia and New Zealand are important markets to comScore and we felt it was the right time to bring in veteran leadership to help demonstrate the value of our offerings,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “Ms. Weinberger has a proven track record of delivering effective measurement solutions to many of the world’s leading technology and media companies, enabling them to improve their digital strategies and grow their businesses. Her extensive experience will be a valuable asset to comScore’s continued growth in these markets.”
Prior to her appointment as VP for Australia and New Zealand, Ms. Weinberger served as vice president of U.S. west coast sales for comScore, Inc. where she was responsible for all aspects of the new business cycle from prospecting to closing new business. Ms. Weinberger was responsible for adding 300 new clients throughout her previous 8 years at comScore, including some of the world’s largest digital and technology brands such as Fox Interactive Media, Cisco, Adobe and Amazon. While in this position, Ms. Weinberger was awarded the designation as Top New Business Salesperson for 7 consecutive years, consistently demonstrating her understanding of brands’ needs in a rapidly evolving digital environment.
Before her time at comScore, Ms. Weinberger served as sales director of new business at Jupiter Media Metrix from 1999 to 2002 when Media Metrix was acquired by comScore. While in this position, Ms. Weinberger managed the complete sales cycle for new business from lead generation to contract closure, focusing on a consultative sales approach. From 1996-1998, Ms. Weinberger served as inside sales representative for display sales with Advertising Age Group, part of Crain Communication, Inc. While in this role she effectively positioned group publications to achieve advertising revenue goals in the face of diminishing ad dollars put towards the print medium. She was also instrumental in the opening of a new Crain’s advertising sales office in San Francisco.
Ms. Weinberger holds a B.A. in Communications from Tulane University in New Orleans, Louisiana, U.S.A.
“I am thrilled to assume this new role in leading comScore’s efforts in Australia and New Zealand,” said Ms. Weinberger. “We understand the importance of high-quality data and actionable marketing intelligence to the continued growth and development of the digital media industry, and we look forward to demonstrating the value of our global platform to these markets.”