Tag Archives: print media

Targeted audiences and websites can help magazines weather the onslaught of online competition

TORONTO, ON — While print media continue to suffer at the hands of their online counterparts, new research from the University of Toronto Scarborough finds that print magazines with companion websites are able to attract more advertising dollars.

“Targeting is as important as ever,” says Ambarish Chandra, Assistant Professor at UTSC’s Department of Management. In a study of magazines in Germany, Prof. Chandra and Prof. Ulrich Kaiser of the University of Zurich found that magazines offering targeted advertising both in print and on the web can charge more from advertisers. (more…)

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Digital Media vs. Print Media

When you wake up in the morning, what’s one of the first things that you do? Do you head outside to pick the paper off the stoop, or do you hop online to see the latest news bits from overnight? Well, people still do both, but digital media is quickly becoming a very popular option.

Up-to-date Information

Sure, the newspaper tells you what is going on “now” in the general sense; however, the Internet can literally give you a play by play as a story is unfolding. People choose digital media because they can find out what is happening at that exact moment. Furthermore, they don’t have to wait for the newspaper to come; they can log on to the web at any time via a computer or smart phone. (more…)

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W3C Announces First Draft of Standard for Online Privacy

*Do Not Track Approach Balances User Preferences with Personalized Web Experiences*

CAMBRIDGE, Mass. – 17 Nov 2011: To address rising concerns about privacy on the Web, W3C has published two first drafts for standards that allow users to express preferences about online tracking:

  • Tracking Preference Expression (DNT), which defines mechanisms for users to express cross-site tracking preferences and for sites to indicate whether they honor these preferences.
  • Tracking Compliance and Scope, which defines the meaning of a “Do Not Track” preference and sets out practices for websites to comply with this preference.

These documents are the early work of a broad set of stakeholders in the W3C Tracking Protection Working Group, including browser vendors, content providers, advertisers, search engines, and experts in policy, privacy, and consumer protection. W3C invites review of these early drafts, which are starting points of work to come. W3C expects them to become standards by mid-2012. (more…)

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