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W3C Announces First Draft of Standard for Online Privacy

*Do Not Track Approach Balances User Preferences with Personalized Web Experiences*

CAMBRIDGE, Mass. – 17 Nov 2011: To address rising concerns about privacy on the Web, W3C has published two first drafts for standards that allow users to express preferences about online tracking:

  • Tracking Preference Expression (DNT), which defines mechanisms for users to express cross-site tracking preferences and for sites to indicate whether they honor these preferences.
  • Tracking Compliance and Scope, which defines the meaning of a “Do Not Track” preference and sets out practices for websites to comply with this preference.

These documents are the early work of a broad set of stakeholders in the W3C Tracking Protection Working Group, including browser vendors, content providers, advertisers, search engines, and experts in policy, privacy, and consumer protection. W3C invites review of these early drafts, which are starting points of work to come. W3C expects them to become standards by mid-2012. (more…)

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