Tag Archives: search engines

How Social Media Can Help Grow Your Business

In today’s world, it’s simply not enough to advertise your business using radio and/or newspaper ads. Your online presence is as vital to the continued success of your business as local advertising. Using social media only strengthens your position both online and off.

Using social media as part of your marketing campaign can produce a great deal of interest in your business. As most social media sites are free to utilize, there is very little risk to yourself or the business. The impact social media can have is worth the time to invest in order to expand.

1. Interaction – Those who frequent social media websites such as Facebook, YouTube, and Pinterest are able to communicate with others they are following. This gives the consumer the feeling that he or she has a voice in your business. By interacting with those individuals, you are opening your business up to a clientele that feels your business cares about their input. (more…)

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W3C Announces First Draft of Standard for Online Privacy

*Do Not Track Approach Balances User Preferences with Personalized Web Experiences*

CAMBRIDGE, Mass. – 17 Nov 2011: To address rising concerns about privacy on the Web, W3C has published two first drafts for standards that allow users to express preferences about online tracking:

  • Tracking Preference Expression (DNT), which defines mechanisms for users to express cross-site tracking preferences and for sites to indicate whether they honor these preferences.
  • Tracking Compliance and Scope, which defines the meaning of a “Do Not Track” preference and sets out practices for websites to comply with this preference.

These documents are the early work of a broad set of stakeholders in the W3C Tracking Protection Working Group, including browser vendors, content providers, advertisers, search engines, and experts in policy, privacy, and consumer protection. W3C invites review of these early drafts, which are starting points of work to come. W3C expects them to become standards by mid-2012. (more…)

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